Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.
About this Course
Skills you will gain
Eric BradlowProfessor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
Peter FaderProfessor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
- 5 stars67.83%
- 4 stars24.64%
- 3 stars5.61%
- 2 stars1.21%
- 1 star0.69%
TOP REVIEWS FROM CUSTOMER ANALYTICS
Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.
Great introduction to concepts. I value these courses because they hold the potential to optimize education and provide skills that will be necessary and essential for today's and tomorrow's markets.
The course is very useful and opened a whole new set of interests for me. I'll keep learning and digging into customer analytics for sure, I can see it's a very valuable set of skills and knowledge.
Excellente course. Very challenging especially for beginners. The motivation to achieve my final goal of reinventing myself professionally, makes every challenge a welcome experience. Thanks Coursera!
About the Business Analytics Specialization
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