Digital Marketing Specialization
Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.
Skills you will gain
About this Specialization
Applied Learning Project
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
Frequently Asked Questions
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I’m interested and have more questions about the iMBA. Where do I go for more information?
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How often is each course in the Specialization offered?
Can I take the course for free?
Is this course really 100% online? Do I need to attend any classes in person?
Where can I learn more and ask questions about earning credit or a degree from the University of Illinois at Urbana-Champaign?
More questions? Visit the Learner Help Center.