University of Maryland, College Park
Product Ideation, Design, and Management Specialization
University of Maryland, College Park

Product Ideation, Design, and Management Specialization

Learn to discover, design, and deliver products that customers love.

Taught in English

Some content may not be translated

Dr. James V. Green
Cait von Schnetlage
Michael R. Pratt

Instructors: Dr. James V. Green

18,070 already enrolled

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.5

(438 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.

  • Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.

  • Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.

  • Translate product ideas into reality by creating prototypes and minimum viable products (MVPs), as well as the financial strategies to fund their development and delivery

Details to know

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.5

(438 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

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  • Learn in-demand skills from university and industry experts
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Specialization - 5 course series

Developing Innovative Ideas for Product Leaders

Course 112 hours4.4 (171 ratings)

What you'll learn

  • Develop the skills for identifying and analyzing entrepreneurial ideas as a product leader

  • Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior

  • Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition

  • Champion acting entrepreneurially with an understanding of value innovation and opportunity identification

Skills you'll gain

Category: Product Management
Category: product design
Category: Prototyping
Category: Product Development
Category: User Experience (UX)

Product Management Essentials

Course 26 hours4.6 (289 ratings)

What you'll learn

  • Discover the roles and responsibilities of the product manager.

  • Understand how innovative product teams are organized and managed.

  • Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.

  • Examine how to develop customers, solve customer problems, segment markets, and expand your market.

Skills you'll gain

Category: Product Management
Category: product design
Category: Product Development
Category: Ideation
Category: User Experience (UX)

Establishing Product-Market Fit

Course 38 hours4.5 (63 ratings)

What you'll learn

  • Determine your target customer and identify their needs and wants.

  • Define your value proposition and specify your minimum viable feature set.

  • Create your minimum viable product and the user experience.

  • Test your minimum viable product and iterate to improve product-market fit.

Skills you'll gain

Category: Venture Capital
Category: Corporate Finance
Category: Product Management
Category: Finance
Category: Entrepreneurial Finance

Creative Design, Prototyping, and Testing

Course 411 hours4.1 (79 ratings)

What you'll learn

  • Translate product ideas into tangible assets

  • Create wireframes, 3D renderings, and prototypes

  • Develop the minimum viable product (MVP)

  • Test assumptions and validate customer interests

Skills you'll gain

Category: Leadership
Category: Product Management
Category: Product Development
Category: Marketing
Category: Customer Development

Financial Management for Product Leaders

Course 59 hours4.6 (65 ratings)

What you'll learn

  • Learn the fundamentals and how to create financial statements for new ventures within the corporate environment

  • Examine valuation techniques for understanding how to assess and grow the value of the corporate venture

  • Explore the different sources of internal and external financing for the corporate venture

  • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture

Skills you'll gain

Category: Market Analysis
Category: Competitive Analysis
Category: Innovation
Category: Ideation
Category: Entrepreneurship

Instructors

Dr. James V. Green
University of Maryland, College Park
13 Courses147,772 learners
Cait von Schnetlage
University of Maryland, College Park
1 Course7,796 learners

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