This Specialization is designed for learners who want to build practical sales skills they can apply throughout the customer journey. Through three courses, you’ll develop a foundation in professional selling, learn strategies for prospecting and generating leads, and build skills for navigating objections, negotiating, and closing sales. By the end of the Specialization, you’ll be prepared to engage prospective customers, communicate value, build productive relationships, and apply effective sales strategies across real-world business scenarios.
Applied Learning Project
Learners will apply professional sales skills through hands-on activities and realistic business scenarios. They’ll practice researching and engaging prospects, developing value propositions and sales pitches, managing sales opportunities, responding to objections, and applying negotiation and closing techniques. Activities emphasize practical decision-making and communication skills learners can use throughout the sales process.
