- Positioning (Marketing)
- Marketing Strategy
- Customer Satisfaction
- Financial Accounting
- Financial Statement
- Balance Sheet
- Change Management
- Human Resources (HR)
- Discounted Cash Flow
Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.
What you will learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Skills you will gain
About this Specialization
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 6 Courses in this Specialization
Introduction to Marketing
Introduction to Financial Accounting
Managing Social and Human Capital
Introduction to Corporate Finance
Barbara E. KahnProfessor of Marketing and Director, Jay H. Baker Retailing Center
Peter FaderProfessor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
Michael UseemProfessor of Management and Director of the Center for Leadership and Change Management
Peter CappelliProfessor of Management, Director, Center for Human Resources
Michael R RobertsWilliam H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
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