• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • P

    Packt

    AWS Certified Cloud Practitioner CLF-C02

    Skills you'll gain: Infrastructure as Code (IaC), Amazon Web Services, Cloud Security, Cloud-Native Computing, Amazon S3, Network Architecture, AWS Identity and Access Management (IAM), Amazon Elastic Compute Cloud, Cloud Computing Architecture, Cloud Storage, Cloud Management, Cloud Infrastructure, Data Integration, Public Cloud, IT Automation, Virtual Networking, Network Planning And Design, Data Storage, Cloud Platforms, AWS CloudFormation

    Beginner · Specialization · 1 - 3 Months

  • I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    ★ 4.7 (69) · Intermediate · Specialization · 1 - 3 Months

    Category: Hot New Release
    Hot New Release
  • I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Verbal Strategic Communication, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Process Improvement and Optimization, Global Marketing, Business Process, Financial Statement Analysis, Organizational Leadership, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Brand Strategy, People Management, Intercultural Competence, Financial Acumen, Leadership, Business Strategy, Financial Management, Data Analysis

    ★ 4.7 (384) · Intermediate · Specialization · 3 - 6 Months

  • J

    John Wiley & Sons

    Foundations of Data Science and Statistical Methods

    Skills you'll gain: Statistical Methods, Exploratory Data Analysis, Data Quality, Statistics, Data Analysis, Data Science, Statistical Analysis, Data Storage, Data Collection, Data Management, Data Pipelines, Statistical Machine Learning, Data-Driven Decision-Making, Calculus, Probability Distribution, Machine Learning, Linear Algebra

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    에이전트 전략: 발견, 설계, 프로토타입 제작

    Skills you'll gain: Google Gemini, Agentic Workflows, AI Workflows, AI Enablement, Journey Mapping, Business Process Automation, Generative AI Agents, AI Product Strategy, Strategic Prioritization, Prioritization, Vibe coding, Value Engineering, Agentic systems, Gemini, Business Process Reengineering, Retail Store Operations, No-Code Development, Retail Sales, Prototyping, Customer experience improvement

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Spatial Analysis, 3D Data & Machine Learning

    Skills you'll gain: Model Evaluation, Spatial Analysis, Spatial Data Analysis, Geostatistics, Geospatial Mapping, Model Training, Geospatial Information and Technology, Geographic Information Systems, Applied Machine Learning, Image Analysis, Feature Engineering, Machine Learning Methods, Deep Learning, Data Preprocessing, Convolutional Neural Networks, Machine Learning, Data Processing, Fine-tuning, Data Validation, Data Analysis

    Beginner · Course · 3 - 6 Months

  • I

    IBM

    Python Project for Data Engineering

    Skills you'll gain: Extract, Transform, Load, Web Scraping, Database Management, Databases, Unit Testing, Data Transformation, Data Access, Data Capture, Package and Software Management, Application Programming Interface (API), Data Integration, Data Wrangling, Integrated Development Environments, Data Pipelines, Maintainability, Python Programming, Programming Principles, Style Guides

    ★ 4.6 (849) · Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Trade Chart Patterns: Flags, Triangles & Ranges

    Skills you'll gain: Technical Analysis, Market Dynamics, Market Trend, Financial Trading, Risk Management, Market Data, Trend Analysis, Risk Analysis, Securities Trading, Market Analysis, Consolidation

    Mixed · Course · 1 - 4 Weeks

  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Business Marketing, Social Media Analytics, Marketing Effectiveness, Marketing, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    ★ 4.7 (824) · Mixed · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Data Processing, Machine Learning, and Model Evaluation

    Skills you'll gain: Data Preprocessing, Model Evaluation, Data Processing, Model Deployment, Data Transformation, MLOps (Machine Learning Operations), Unsupervised Learning, Data Cleansing, Predictive Modeling, Model Training, Data Science, Data Analysis, Applied Machine Learning, Model Optimization, Technical Communication, Supervised Learning, Machine Learning, Artificial Neural Networks

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Electric Utilities Fundamentals and Future

    Skills you'll gain: Electrical Power, Energy and Utilities, Electric Power Systems, Electrical Systems, Petroleum Industry, Regulatory Requirements, Environmental Regulations, Customer Engagement, Regulatory Affairs, Regulatory Compliance, Capacity Management, Sustainable Systems, Emerging Technologies, Billing, Technology Strategies, Environmental Issue, Environmental Policy, Climate Change Mitigation

    ★ 4.7 (746) · Beginner · Course · 1 - 3 Months

1…103104105…488

In summary, here are 10 of our most popular customer analytics courses

  • AWS Certified Cloud Practitioner CLF-C02: Packt
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Business Strategy: Creating Competitive Advantage : IBM
  • Business Management Essentials: Illinois Tech
  • Foundations of Data Science and Statistical Methods: John Wiley & Sons
  • 에이전트 전략: 발견, 설계, 프로토타입 제작: Google Cloud
  • Spatial Analysis, 3D Data & Machine Learning: Coursera
  • Python Project for Data Engineering: IBM
  • Trade Chart Patterns: Flags, Triangles & Ranges: EDUCBA
  • The Business of Social: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok