• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • C

    Coursera

    Building Smart Business Assistants with IBM Watson

    Skills you'll gain: IBM Cloud, Model Deployment, AI Enablement, Generative AI Agents, Self Service Technologies, Application Deployment, Customer Inquiries, Customer Engagement, Cloud Computing, Customer Service, Natural Language Processing

    ★ 4.6 (471) · Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Email Marketing: Build and Optimize High-Converting Campaign

    Skills you'll gain: Email Marketing, Dashboard, Campaign Management, Driving engagement, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Copywriting, Campaign Planning, Content Performance Analysis, Marketing Planning, Marketing Effectiveness, Digital Marketing Campaigns, Email Automation, Performance Metric, Key Performance Indicators (KPIs), Data-Driven Marketing, A/B Testing, Business Priorities, Marketing Psychology

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Build Streaming Data Pipelines on Google Cloud

    Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Apache Kafka, Real Time Data, Extract, Transform, Load, Data Integration, Data Processing, Data Import/Export, Time Series Analysis and Forecasting, Analysis, Data Transformation, Data Storage, Managed Services

    ★ 4.6 (1.3K) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Qlik Sense for Business Intelligence

    Skills you'll gain: Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization, Business Intelligence, Dashboard Creation, Business Intelligence Software, Data-Driven Decision-Making, Customer Analysis, Data Modeling, Data Analysis, Data Integration, Advanced Analytics, Spatial Data Analysis, Exploratory Data Analysis, Statistical Analysis, Data Transformation, Decision Support Systems, Collaborative Software, Data Validation

    ★ 4.7 (88) · Advanced · Specialization · 1 - 3 Months

  • P

    Packt

    Advanced Swift Techniques for iOS & Networking

    Skills you'll gain: Apple iOS, iOS Development, Swift Programming, Interactive Data Visualization, JSON, Mobile Development, Data Integration, Data Pipelines, Software Development Tools, User Interface and User Experience (UI/UX) Design, User Interface (UI) Design

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Reproducible Research

    Skills you'll gain: Rmarkdown, Knitr, Data Sharing, General Science and Research, Statistical Reporting, Data Analysis, Statistical Analysis, R Programming, Verification And Validation, Technical Communication, Software Documentation

    ★ 4.6 (4.2K) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Relationship & Communication Mastery

    Skills you'll gain: Stakeholder Engagement, B2B Sales, Stakeholder Management, Stakeholder Communications, Persuasive Communication, Rapport Building, Composure, Relationship Management, Business Relationship Management, Emotional Intelligence, Empathy & Emotional Intelligence, Sales, Relationship Building, Writing, Communication, Business Communication, Generative AI Agents, Communication Strategies, Negotiation, Active Listening

    Intermediate · Course · 3 - 6 Months

  • U

    University of Illinois at Urbana-Champaign

    Mergers & Acquisitions Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Graduate Certificate · 6 - 12 Months

  • C

    Coursera

    Organize Research Data: File Management

    Skills you'll gain: File Management, Document Management, Data Management, Data Governance, Data Literacy, Records Management, Data Cleansing, File Systems, Data Analysis, Data Processing, Data Maintenance, Record Keeping, Data Quality, Version Control

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Fundamentos do BigQuery para profissionais Oracle

    Skills you'll gain: Oracle Databases, Data Warehousing, Identity and Access Management, Google Cloud Platform, Query Languages, Database Management, SQL, Role-Based Access Control (RBAC), Data Import/Export, Data Integration, Database Design, Relational Databases, Data Mapping, Data Architecture, Database Architecture and Administration, Performance Tuning, Real Time Data

    Intermediate · Course · 1 - 3 Months

  • N

    National Taiwan University

    Operations Research

    Skills you'll gain: Operations Research, Mathematical Modeling, Report Writing, Network Model, Applied Mathematics, Business Modeling, Industrial Engineering, Research Reports, Model Optimization, Linear Algebra, Numerical Analysis, Operations Management, Operational Analysis, Statistical Machine Learning, Case Studies, Process Optimization, Algorithms, Project Design, Machine Learning, Business Analytics

    ★ 4.8 (731) · Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Introduction to Relational Databases (RDBMS)

    Skills you'll gain: Database Design, IBM DB2, Relational Databases, Database Systems, Database Development, Databases, Database Management, PostgreSQL, MySQL, Database Administration, Database Software, SQL, Database Management Systems, Database Architecture and Administration, Data Modeling, Data Import/Export, Data Integrity, Command-Line Interface

    ★ 4.6 (787) · Beginner · Course · 1 - 4 Weeks

1…119120121…489

In summary, here are 10 of our most popular customer analytics courses

  • Building Smart Business Assistants with IBM Watson: Coursera
  • Email Marketing: Build and Optimize High-Converting Campaign: Board Infinity
  • Build Streaming Data Pipelines on Google Cloud: Google Cloud
  • Qlik Sense for Business Intelligence: Coursera
  • Advanced Swift Techniques for iOS & Networking: Packt
  • Reproducible Research: Johns Hopkins University
  • Relationship & Communication Mastery: Coursera
  • Mergers & Acquisitions Graduate Certificate: University of Illinois at Urbana-Champaign
  • Organize Research Data: File Management: Coursera
  • Fundamentos do BigQuery para profissionais Oracle: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok