Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Statistical Reporting, R (Software), Statistical Methods, Statistics, R Programming, Statistical Software, Statistical Analysis, Probability & Statistics, Data Analysis, Sampling (Statistics), Software Installation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Planning, Customer Support, Business Strategy, E-Commerce, Business Modeling, Digital Marketing, Online Advertising, Entrepreneurship, Marketing Strategies, Competitive Analysis, Social Media Strategy, Customer Engagement, Operations Management, Market Research
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Analysis, R Programming, Data Manipulation, Data Visualization, Predictive Analytics, Statistical Analysis, Data Science, Regression Analysis, Predictive Modeling, Statistical Modeling, Feature Engineering, Machine Learning Methods
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting
Intermediate · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: People Analytics, HR Tech, Responsible AI, Human Resources, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Blockchain, Predictive Modeling
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Predictive Modeling, Predictive Analytics, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Statistical Modeling, Regression Analysis, Exploratory Data Analysis, Statistical Methods, Probability & Statistics, Big Data, Plot (Graphics), Data Analysis, Data Literacy, Data Analysis Software, Advanced Analytics, Feature Engineering, Performance Analysis, Performance Measurement
Intermediate · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Kubernetes, Generative AI, Big Data, Software Development Life Cycle, Cloud Computing, Cloud Security, Development Testing, Application Deployment, Marketing Analytics, DevOps, Application Lifecycle Management, Application Development, Network Planning And Design, Data Analysis, Software Development Tools, Vulnerability Assessments, Security Controls, Security Engineering
Intermediate · Specialization · 1 - 3 Months

Interactive Brokers
Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Market Data, Market Dynamics, Investments, Product Knowledge, Profit and Loss (P&L) Management, Market Analysis, Order Management
Beginner · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: AI Personalization, Machine Learning Algorithms, Taxonomy, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Performance Measurement, Benchmarking, Usability Testing, Exploratory Data Analysis, A/B Testing, Analysis, User Feedback, Algorithms, System Design and Implementation, Solution Design, Data-Driven Decision-Making, Predictive Modeling
Intermediate · Specialization · 3 - 6 Months