Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
IE Business School
Skills you'll gain: Economic Development, International Finance, Economics, Business Economics, Market Opportunities, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis
Intermediate · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Forecasting, Data Processing, Predictive Modeling, Data Analysis, Risk Modeling, Market Data, Analytics, Regression Analysis, Pandas (Python Package), Python Programming, Probability & Statistics, Probability, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: People Analytics, HR Tech, Responsible AI, Human Resources, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Blockchain, Predictive Modeling
Mixed · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Product Management, Business Modeling, Entrepreneurship, Product Development, Growth Strategies, Customer Insights, Financial Modeling, Customer Acquisition Management, Business Strategies, New Business Development, Cash Management, Case Studies, Market Analysis, Revenue Management, E-Commerce, Finance
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Data Warehousing, SQL, Data Governance, Data Integration, Data Management, Business Intelligence, Oracle Databases, Analytics, PostgreSQL, Data Mining, Relational Databases, Data Storage Technologies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Marketing, Graphic Design, Digital Advertising
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Big Data, Network Model, Digital Assets, Business Intelligence, Information Management, Data Analysis, Asset Management, Business Analytics, Advanced Analytics, Business Valuation, Data Strategy, Data-Driven Decision-Making, Business Economics, Information Technology, Competitive Intelligence, Data Management, Innovation, Accounting
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Amazon Web Services, Web Applications, Cloud Services, Amazon Elastic Compute Cloud, Information Technology, Cloud Computing, Public Cloud, IT Infrastructure, Computer Systems, Amazon S3, Web Development, General Networking, Web Servers, Operating Systems, Servers, Virtualization, Data Centers, Hypertext Markup Language (HTML), Data Analysis, Project Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Contextual Advertising, Media Planning, Digital Advertising, Advertising, Marketing Strategies, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs), Bidding, Communication Strategies, Marketing Budgets, Data Integration, Customer Data Management
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance
Mixed · Course · 1 - 4 Weeks