Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of Colorado Boulder
Skills you'll gain: Logo Design, Color Theory, Design Elements And Principles, Graphic Design, Design, Typography, Storytelling, Layout Design, User Experience Design, Digital Design, Image Quality, Graphic and Visual Design, Adobe InDesign, Graphic and Visual Design Software, Design Research, Information Architecture, Adobe Photoshop, Web Design and Development, File Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Spreadsheet Software, Google Sheets, Microsoft Excel, Data Visualization, Excel Formulas, Data Presentation, Data Literacy, Data Entry, Data Analysis, Data Compilation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Infrastructure Architecture, Cloud Computing Architecture, IT Infrastructure, Cloud Infrastructure, Cloud Security, Cloud Computing, Solution Architecture, Cloud Solutions, Information Technology Architecture, Cloud Services, Google Cloud Platform, Scalability
Advanced · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: User Interface and User Experience (UI/UX) Design, User Experience Design, Adobe XD, User Interface (UI) Design, User Centered Design, User Research, User Flows, Interaction Design, Wireframing, Prototyping, Usability Testing, Mockups, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator
Beginner · Course · 1 - 3 Months

UNSW Sydney (The University of New South Wales)
Skills you'll gain: Systems Engineering, Requirements Analysis, Requirements Elicitation, Engineering Management, Conceptual Design, Systems Development Life Cycle, Systems Architecture, System Requirements, Verification And Validation, Configuration Management, System Design and Implementation, Product Lifecycle Management, Prototyping, Risk Management Framework
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Data Warehousing, Data Pipelines, Business Intelligence, Data Mart, Database Management, Data Management, Process Optimization, Data Quality, Data Transformation, Performance Testing
Advanced · Course · 1 - 4 Weeks

The University of Edinburgh
Skills you'll gain: Educational Materials, Learning Strategies, Instructional Design, Web Content Accessibility Guidelines, Learning Management Systems, Web Content, Digital pedagogy, Education Software and Technology, Diversity Awareness, User Centered Design, Creative Thinking, Content Management, Cultural Responsiveness
Intermediate · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Business Strategy, Advertising, Organizational Change
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns
Beginner · Course · 1 - 3 Months
Google Cloud
Skills you'll gain: Google Sheets, Google Workspace, Spreadsheet Software, Excel Formulas, Data Visualization, Version Control, Collaborative Software, Data Management, Data Analysis Software, Data Sharing, Data Import/Export
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Surveys, Statistical Hypothesis Testing, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Data Analysis, Marketing, Target Market, Market Analysis, Regression Analysis, Sample Size Determination, Quality Control
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Relational Databases, Database Management Systems, SQL, Database Design, Databases, Database Administration, MySQL, NoSQL, Query Languages
Beginner · Course · 1 - 3 Months