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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Nuts and Bolts of Public Relations

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Communication Strategies, Branding, Writing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Product Lifecycle Management, Market Dynamics, Supply And Demand, Game Theory, Business Strategy, Competitive Analysis, Business Economics, Strategic Thinking, Cost Reduction, Economics, Market Trend, Strategic Decision-Making, Global Marketing, Price Negotiation, Innovation, Market Analysis, Market Opportunities, Strategic Planning, Team Leadership, Adaptability

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    206 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Precalculus: Relations and Functions

    Skills you'll gain: Graphing, Data Analysis, R (Software), General Mathematics, Mathematical Modeling, Algebra, Applied Mathematics, Calculus

    4.7
    Rating, 4.7 out of 5 stars
    ·
    223 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Governance, Network Infrastructure, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The R Programming Environment

    Skills you'll gain: Tidyverse (R Package), Web Scraping, Data Manipulation, R Programming, Data Transformation, Data Cleansing, Big Data, Statistical Programming, Text Mining, Data Import/Export, Data Analysis, Data Structures, Performance Tuning, Application Programming Interface (API)

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Análisis de situaciones de negocio

    Skills you'll gain: Case Studies, Financial Analysis, Market Share, People Management, Strategic Decision-Making, Marketing Management, Business Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Leadership and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data and ML on Google Cloud en Español

    Skills you'll gain: Model Deployment, Google Cloud Platform, Data Lakes, Data Pipelines, Dataflow, Big Data, Tensorflow, Real Time Data, Data Architecture, Extract, Transform, Load, Data Warehousing, Apache Spark, Unstructured Data, Apache Hadoop, Data Security, Applied Machine Learning, MLOps (Machine Learning Operations), Feature Engineering, Data Management, Data Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    815 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Tools for Exploratory Data Analysis in Business

    Skills you'll gain: Extract, Transform, Load, Exploratory Data Analysis, Business Analytics, Data Presentation, Analytical Skills, Business Intelligence, Analytics, Data Analysis, Data Visualization Software, Data Processing, Data Transformation, Data Cleansing, Pandas (Python Package), Data Manipulation, Python Programming

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build a social media presence for your business using Canva

    Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Cleaning in Excel: Techniques to Clean Messy Data

    Skills you'll gain: Data Analysis, Data Cleansing, Microsoft Excel, Exploratory Data Analysis, Data Manipulation, Data Preprocessing, Data Quality, Excel Formulas

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Business Development, Strategic Decision-Making, Business Management, Global Marketing, Governance, International Finance, Organizational Structure, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    150 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Interpersonal Communications, Stakeholder Engagement, Google Gemini, Anthropic Claude, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    32 reviews

    Intermediate · Specialization · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • The Nuts and Bolts of Public Relations: University of Colorado Boulder
  • Strategy & Economic Analysis: Illinois Tech
  • Precalculus: Relations and Functions: Johns Hopkins University
  • International Cyber Conflicts: The State University of New York
  • The R Programming Environment: Johns Hopkins University
  • Análisis de situaciones de negocio: IESE Business School
  • Data Engineering, Big Data and ML on Google Cloud en Español: Google Cloud
  • Tools for Exploratory Data Analysis in Business: University of Illinois Urbana-Champaign
  • Build a social media presence for your business using Canva: Coursera
  • Data Cleaning in Excel: Techniques to Clean Messy Data: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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