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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDHEC Business School

    Python and Machine Learning for Asset Management

    Skills you'll gain: Investment Management, Portfolio Management, Asset Management, Investments, Portfolio Risk, Machine Learning Methods, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Financial Modeling, Supervised Learning, Model Evaluation, Predictive Analytics, Market Data, Feature Engineering, Unsupervised Learning, Regression Analysis, Statistical Methods, Analysis, Computer Science

    3.1
    Rating, 3.1 out of 5 stars
    ·
    332 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Machine Learning Methods, Global Marketing, Data Ethics, Entrepreneurship, Artificial Intelligence, Change Management, Organizational Leadership, Business Strategies, Machine Learning Algorithms, Business Modeling, Product Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    111 reviews

    Intermediate · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    Introduction to Data, Signal, and Image Analysis with MATLAB

    Skills you'll gain: Scientific Visualization, Image Analysis, Data Visualization Software, Machine Learning Methods, Matlab, Applied Machine Learning, Dimensionality Reduction, Digital Signal Processing, Data Analysis, Data Processing, Mathematical Software, Classification Algorithms, Regression Analysis, Scripting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    234 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Meta Ads Manager, Google Ads, Facebook, Promotions and Campaigns, Bidding, Campaign Planning, Keyword Research, Digital Marketing Campaigns, Advertising Campaigns, Online Advertising, Performance marketing, Social Media Campaigns, Pay Per Click Advertising, Search Engine Marketing, Pinterest, Marketing, Data-Driven Marketing, Digital Advertising, TikTok, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • X

    Xbox

    Fundamentals of Graphic Design

    Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Visual Design, Design, Graphics Software, Graphic Design, Graphic and Visual Design Software, Creative Design, Visual Storytelling, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    McMaster University

    Finance for Everyone: Markets

    Skills you'll gain: Financial Market, Financial Systems, Securities (Finance), Capital Markets, Financial Trading, Derivatives, Equities, Financial Policy, Finance, International Finance, Investments, Market Dynamics, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    416 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Inventory Management, Inventory Control, Merchandise Displays, Retail Management, Consumer Behaviour, Visual Merchandising, Retail Store Operations, Retail Sales, Marketing Psychology, Customer Analysis, Customer Engagement, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, Engineering Management, New Product Development, Strategic Leadership, Agile Methodology, Team Management, Leadership and Management, Product Lifecycle Management, Agile Product Development, Technology Strategies, Strategic Thinking, Team Leadership, Strategic Partnership, Corporate Strategy, Organizational Effectiveness, Entrepreneurship, Organizational Structure, Business Strategy, New Business Development, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    735 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    COVID19 Data Analysis Using Python

    Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Wrangling, Data Processing, Data Visualization, Plot (Graphics), Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Data Integration, Statistics, Infectious Diseases, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Quality Assurance, Product Planning, Product Management, Release Management, Sales Strategy, New Product Development, Quality Monitoring, Performance Analysis, Product Development, Technical Product Management, Promotional Strategies, Performance Measurement, Responsible AI, Marketing Planning, Product Improvement, Product Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Power BI for Beginners: Build your First Report

    Skills you'll gain: Data Transformation, Power BI, Data Cleansing, Dashboard, Dashboard Creation, Data Visualization, Data Presentation, Data Import/Export, Data Integration, Data Visualization Software, Business Intelligence, Data Storytelling, Data Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    171 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Corporate Finance Institute

    BI Essentials for Finance Analysts (Tableau Edition)

    Skills you'll gain: Dashboard, Dashboard Creation, Tableau Software, Interactive Data Visualization, Data Visualization Software, Data Modeling, Data Visualization, SQL, Data Presentation, E-Commerce, Databases, Performance Reporting, Data Manipulation, Data Storytelling, Data Analysis, Performance Analysis, Relational Databases, Business Intelligence, Data Transformation, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    104 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Python and Machine Learning for Asset Management : EDHEC Business School
  • Business & Technology: Illinois Tech
  • Introduction to Data, Signal, and Image Analysis with MATLAB: Vanderbilt University
  • Multi-Platform Digital Ads Mastery: 11 Platforms: LearnKartS
  • Fundamentals of Graphic Design: Xbox
  • Finance for Everyone: Markets: McMaster University
  • Introduction to Merchandising: Coursera
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • COVID19 Data Analysis Using Python: Coursera
  • Product Launch and Post-Launch Management: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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