Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Feasibility Studies, Systems Development, Process Modeling, Software Design Documents, Software Development Methodologies, Business Analysis, Functional Requirement, Software Design, Business Process Modeling, Communication, Data Flow Diagrams (DFDs), Stakeholder Communications, Business Communication, Product Lifecycle Management, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Employee Relations, Human Resource Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Staff Management, Organizational Strategy, Intercultural Competence, Cultural Diversity, Industrial and Organizational Psychology, People Analytics, Leadership, Communication
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Design, Marketing Collateral, Graphic Design, Marketing Materials, Content Creation, Digital Content, Organizational Skills, Marketing, Collaborative Software, Data Sharing, Design and Product, Branding, Google Workspace, User Accounts, Advertising
Intermediate · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Statistical Analysis, Policty Analysis, Research, and Development, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Public Policies, Statistical Hypothesis Testing, Statistical Programming, Analytics, Analytical Skills, Statistical Software, Forecasting, R Programming, Data-Driven Decision-Making, Research Design, Science and Research, Time Series Analysis and Forecasting, Ggplot2
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Responsible AI, Automation, Artificial Intelligence, Cloud Infrastructure, Infrastructure Architecture, Agentic systems, AI Integrations, AI Personalization, Predictive Modeling, Business Operations
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Persona Development, Personalized Campaigns, Prompt Engineering Tools, Customer Analysis, AI Personalization, Target Audience, ChatGPT, Customer Insights, Data-Driven Marketing, Generative AI, Email Marketing, Social Media Campaigns, LLM Application, Content Creation, Social Media Content
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, New Product Development, Product Development, Customer Insights, Process Development, Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Data Analysis, Sustainability Reporting, Spreadsheet Software, Professional Development, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Environmental Policy, Vendor Contracts, Goal Setting, Business Writing, Project Management
Beginner · Specialization · 3 - 6 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Data Collection, Data Visualization, Data Presentation, Data-Driven Decision-Making, Microsoft Excel, Spreadsheet Software, Data Visualization Software, Project Management, Data Analysis, Compensation and Benefits, Business Analytics, Analytics, Google Sheets, Project Design, Timelines, Data Cleansing, Data Integrity, Data Preprocessing, Agile Methodology, Employee Surveys
Beginner · Course · 1 - 3 Months

Skills you'll gain: SAS (Software), Requirements Analysis, Analysis, Data Wrangling, Data Processing, Data Manipulation, Statistical Programming, Data Analysis, Statistical Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hive, Database Management, SQL, Database Management Systems, Big Data, Amazon Web Services, Databases, Data Management, Amazon S3, Apache Hadoop, Data Storage, Data Access, Query Languages, Data Storage Technologies, Cloud Storage, Extract, Transform, Load, Data Import/Export, Performance Tuning, File Systems, Metadata Management
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation
Beginner · Specialization · 3 - 6 Months