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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Systems Analysis

    Skills you'll gain: Feasibility Studies, Systems Development, Process Modeling, Software Design Documents, Software Development Methodologies, Business Analysis, Functional Requirement, Software Design, Business Process Modeling, Communication, Data Flow Diagrams (DFDs), Stakeholder Communications, Business Communication, Product Lifecycle Management, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Employee Relations, Human Resource Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Staff Management, Organizational Strategy, Intercultural Competence, Cultural Diversity, Industrial and Organizational Psychology, People Analytics, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
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    76 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create Digital Products with Visme

    Skills you'll gain: Marketing Design, Marketing Collateral, Graphic Design, Marketing Materials, Content Creation, Digital Content, Organizational Skills, Marketing, Collaborative Software, Data Sharing, Design and Product, Branding, Google Workspace, User Accounts, Advertising

    3.9
    Rating, 3.9 out of 5 stars
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    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Assisting Public Sector Decision Makers With Policy Analysis

    Skills you'll gain: Statistical Analysis, Policty Analysis, Research, and Development, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Public Policies, Statistical Hypothesis Testing, Statistical Programming, Analytics, Analytical Skills, Statistical Software, Forecasting, R Programming, Data-Driven Decision-Making, Research Design, Science and Research, Time Series Analysis and Forecasting, Ggplot2

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Advanced Topics in Artificial Intelligence

    Skills you'll gain: Responsible AI, Automation, Artificial Intelligence, Cloud Infrastructure, Infrastructure Architecture, Agentic systems, AI Integrations, AI Personalization, Predictive Modeling, Business Operations

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
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    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, Persona Development, Personalized Campaigns, Prompt Engineering Tools, Customer Analysis, AI Personalization, Target Audience, ChatGPT, Customer Insights, Data-Driven Marketing, Generative AI, Email Marketing, Social Media Campaigns, LLM Application, Content Creation, Social Media Content

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Innovation, New Product Development, Product Development, Customer Insights, Process Development, Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Data Analysis, Sustainability Reporting, Spreadsheet Software, Professional Development, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Environmental Policy, Vendor Contracts, Goal Setting, Business Writing, Project Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    101 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Essential Skills for Comp & Benefits Professionals

    Skills you'll gain: Data Collection, Data Visualization, Data Presentation, Data-Driven Decision-Making, Microsoft Excel, Spreadsheet Software, Data Visualization Software, Project Management, Data Analysis, Compensation and Benefits, Business Analytics, Analytics, Google Sheets, Project Design, Timelines, Data Cleansing, Data Integrity, Data Preprocessing, Agile Methodology, Employee Surveys

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Practicing for the SAS Programming Certification Exam

    Skills you'll gain: SAS (Software), Requirements Analysis, Analysis, Data Wrangling, Data Processing, Data Manipulation, Statistical Programming, Data Analysis, Statistical Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Cloudera

    Managing Big Data in Clusters and Cloud Storage

    Skills you'll gain: Apache Hive, Database Management, SQL, Database Management Systems, Big Data, Amazon Web Services, Databases, Data Management, Amazon S3, Apache Hadoop, Data Storage, Data Access, Query Languages, Data Storage Technologies, Cloud Storage, Extract, Transform, Load, Data Import/Export, Performance Tuning, File Systems, Metadata Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    299 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    AI For Business Productivity - 2026

    Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, B2B Sales, Vibe coding, Prompt Patterns, Data Ethics, Price Negotiation, Content Performance Analysis, Negotiation, LLM Application, ChatGPT, AI Personalization, Generative AI Agents, Video Production, Artificial Intelligence, Generative AI, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 3 - 6 Months

1…230231232…500

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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