• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Basic Statistics in Python (Correlations and T-tests)

    Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    D

    Duke University

    데이터 중심 기업을 위한 비즈니스 지표

    Skills you'll gain: Business Metrics, Business Analytics, Analytics, Business Intelligence, Tableau Software, Case Studies, Cash Flows, Big Data, Key Performance Indicators (KPIs), Spreadsheet Software, Data Analysis, Data-Driven Decision-Making, Web Analytics, Market Share, Database Software, E-Commerce

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    AI Content with Make.com: Automate Instagram Reel Scripts

    Skills you'll gain: Workflow Management, Make.com, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer un pitch deck pour votre projet avec Canva

    Skills you'll gain: Canva (Software), Timelines, Product Demonstration, Marketing Materials, Presentations, Sales Presentations, Sales Presentation, Marketing Design, Project Design, Value Propositions, Team Oriented, Entrepreneurship, Graphic Design, Data Sharing

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Ingesting New Datasets into BigQuery

    Skills you'll gain: Data Warehousing, SQL, Data Management, Database Management, Google Cloud Platform, Data Integration, Data Migration, Big Data, Data Import/Export, Data Storage, Google Analytics

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Customer Centricity as Competitive Advantage - Jagdish Sheth

    Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    TQM Excellence: Lean Six Sigma & Quality Systems

    Skills you'll gain: Statistical Process Controls, Kaizen Methodology, Customer Relationship Management, Six Sigma Methodology, Quality Management, Lean Six Sigma, Lean Methodologies, Quality Management Systems, Continuous Improvement Process, Operational Excellence, Process Improvement, Software Quality Assurance, Quality Control, Supplier Quality Management, Quality Improvement, Brainstorming, Benchmarking, Quality Assurance and Control, Change Management, Organizational Change

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Looker Studio Essentials

    Skills you'll gain: Data Literacy, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Dashboard, Data Integration, Data Analysis Expressions (DAX), Data Import/Export, Marketing Analytics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Generalized Linear Models and Nonparametric Regression

    Skills you'll gain: Statistical Modeling, R Programming, Data Analysis, Data Ethics, Statistical Methods, Regression Analysis, Predictive Modeling, Mathematical Modeling, Machine Learning, Logistic Regression, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Doing Economics: Measuring Climate Change

    Skills you'll gain: Microsoft Excel, Environmental Policy, Data Analysis, Data Visualization, Descriptive Statistics, Climate Change Programs, Correlation Analysis, Policy Analysis, Scatter Plots, Statistics, Environmental Science, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Crafting Business Presentations, Proposals, Crisis Comms

    Skills you'll gain: Proposal Writing, Business Communication, Business Writing, Writing, Crisis Management, Persuasive Communication, Strategic Communication, Corporate Communications, Verbal Communication Skills, Sales Presentations, Presentations, Public Speaking, Storytelling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Retrieve Data with Multiple-Table SQL Queries

    Skills you'll gain: SQL, Query Languages, Relational Databases, Database Management, Databases, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    99 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…243244245…387

In summary, here are 10 of our most popular marketing analytics courses

  • Basic Statistics in Python (Correlations and T-tests): Coursera
  • 데이터 중심 기업을 위한 비즈니스 지표: Duke University
  • AI Content with Make.com: Automate Instagram Reel Scripts: Coursera
  • Créer un pitch deck pour votre projet avec Canva: Coursera
  • Ingesting New Datasets into BigQuery: Google Cloud
  • Customer Centricity as Competitive Advantage - Jagdish Sheth: Kennesaw State University
  • TQM Excellence: Lean Six Sigma & Quality Systems: EDUCBA
  • Looker Studio Essentials: Google Cloud
  • Generalized Linear Models and Nonparametric Regression: University of Colorado Boulder
  • Doing Economics: Measuring Climate Change: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok