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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Performance Analysis, Digital Transformation, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Planning, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Organizational Strategy, Business Transformation, Innovation, Consulting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • D

    Duke University

    Data-Driven Decision-Making for Agile Organizations

    Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Metric, Decisiveness, Performance Analysis, Performance Measurement, Adaptability, Customer Demand Planning, Decision Making, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Data Strategy, Business Analytics, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • C

    Coursera

    البدء باستخدام برنامج كانفا (Canva)

    Skills you'll gain: Canva (Software), Graphic Design, Logo Design, Graphic and Visual Design Software, Graphics Software, Graphic and Visual Design, Creative Design, Multimedia

    4.3
    Rating, 4.3 out of 5 stars
    ·
    40 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Visualization using Plotly

    Skills you'll gain: Plotly, Exploratory Data Analysis, Scatter Plots, Plot (Graphics), Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming

    4
    Rating, 4 out of 5 stars
    ·
    51 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • K

    Knowledge Accelerators

    Intermediate Excel: Data Modeling, Analysis, and Dashboards

    Skills you'll gain: Dashboard Creation, Pivot Tables And Charts, Power BI, Spreadsheet Software, Data Analysis, Analytics, Business Modeling, Business Analysis, Data Storytelling, Data Presentation, Microsoft 365, Trend Analysis, Data Security, Data Entry, Data Management, Productivity

    Intermediate · Course · 1 - 3 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    Конкурентная стратегия

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Strategic Marketing, Competitive Intelligence, Strategic Thinking, Corporate Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Opportunities, Design and Product, Decision Making, Innovation, Coordination

    5
    Rating, 5 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Statistics For Data Science

    Skills you'll gain: Correlation Analysis, Probability & Statistics, Statistical Methods, Statistics, Statistical Analysis, Data Analysis, Sampling (Statistics), Data Science, Probability Distribution, Descriptive Statistics, Statistical Inference

    4
    Rating, 4 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Software Architecture Patterns for Big Data

    Skills you'll gain: Performance Testing, Scalability, Data Architecture, Software Architecture, Distributed Computing, Data Infrastructure, Performance Stress Testing, Predictive Modeling, Performance Tuning, Microservices, Big Data, Database Theory, Software Engineering, Database Systems, Data Store

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    31 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Advanced Data Analysis with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Data Validation, LLM Application, Data Analysis, OpenAI, Data-Driven Decision-Making, Analytical Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Strategies and Tools to Mitigate Agricultural Risk

    Skills you'll gain: Land Management, Water Resources, Risk Management, Water Sustainability, Water Resource Management, Food and Beverage, Risk Control, Risk Mitigation, Enterprise Risk Management (ERM), Credit Risk, Environment and Resource Management, Plant Operations and Management, Insurance, Strategic Marketing, Lease Contracts, Marketing Management, Insurance Policies, Marketing, Loans

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Digital Business - Capstone project: École Polytechnique
  • Data-Driven Decision-Making for Agile Organizations: Duke University
  • البدء باستخدام برنامج كانفا (Canva): Coursera
  • Data Visualization using Plotly: Coursera
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Intermediate Excel: Data Modeling, Analysis, and Dashboards: Knowledge Accelerators
  • Конкурентная стратегия : Ludwig-Maximilians-Universität München (LMU)
  • Statistics For Data Science: Coursera
  • Software Architecture Patterns for Big Data: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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