• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Financial Forecasting and Planning

    Skills you'll gain: Financial Forecasting, Model Deployment, Forecasting, Financial Data, Decision Intelligence, Responsible AI, Generative AI, AI Integrations, Financial Management, Market Intelligence, Data-Driven Decision-Making, General Finance, Financial Planning, Market Research, Artificial Intelligence, Market Analysis, Data Quality

    4.2
    Rating, 4.2 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Front-End Development Capstone Project

    Skills you'll gain: GitHub, Responsive Web Design, React.js, Front-End Web Development, Git (Version Control System), HTML and CSS, Version Control, Hypertext Markup Language (HTML), Web Development, Web Design and Development, Frontend Integration, Web Design, Web Components, UI Components, Code Review, Cascading Style Sheets (CSS), Web Analytics and SEO, Figma (Design Software), Mockups, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    60 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Storytelling / Re-brand your Brand

    Skills you'll gain: Storytelling, Data Storytelling, Brand Strategy, Brand Marketing, Visual Storytelling, Branding, Corporate Communications, Strategic Communication, Content Creation, Marketing Communications, Driving engagement, Content Strategy, Business Strategy

    4.1
    Rating, 4.1 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Pillar #2: Drug Utilization - Drivers and Consequences

    Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Clinical Pharmacy, Patient Education and Support, Drug Development, Value-Based Care, Utilization Management, Health Policy, Patient Safety, Research Design, Epidemiology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Analysis in Python: Using Pandas DataFrames

    Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Correlation Analysis, Data Visualization, Data Manipulation, Plot (Graphics), Data Wrangling, Data Import/Export, JSON, Statistical Visualization, Data Cleansing, Data Transformation, Data Visualization Software, Data Preprocessing, Exploratory Data Analysis, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    UX Research and Information Architecture 

    Skills you'll gain: Information Architecture, UI/UX Research, Persona (User Experience), Design Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Surveys, Usability, Usability Testing, Persona Development, Prioritization, Tree Maps

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep (DEA-C01): AWS Certified Data Engineer - Associate

    Skills you'll gain: AWS SageMaker, AWS CloudFormation, Amazon S3, Serverless Computing, Amazon Web Services, Amazon DynamoDB, Amazon CloudWatch, Cloud Security, Data Security, Amazon Redshift, AWS Kinesis, Data Integration, Cloud Storage, Data Lakes, Data Storage, Business Intelligence Software, Databases, Apache Airflow, Cloud Computing Architecture, Virtual Networking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Forecast bikeshare demand using time series models in R

    Skills you'll gain: R Programming, R (Software), Data Visualization, Statistical Programming, Time Series Analysis and Forecasting, Interactive Data Visualization, Data-Driven Decision-Making, Trend Analysis, Rmarkdown, Data Processing, Data Analysis, Predictive Modeling, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Predictive Analytics, Revenue Management, Forecasting, Business Strategy, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

    Skills you'll gain: Analysis, Correlation Analysis, Statistical Analysis, Exploratory Data Analysis, Regression Analysis, Statistical Methods, Data Analysis, Statistical Software, Social Sciences, Statistical Modeling, Data Analysis Software, Research Methodologies, Mathematical Modeling, Mathematical Software, Model Evaluation, Dimensionality Reduction

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Content Creation Essentials

    Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Interviewing for DS/AI Roles

    Skills you'll gain: Smart Goals, Goal Setting, Interviewing Skills, Professional Networking, Artificial Intelligence and Machine Learning (AI/ML), Negotiation, Professional Development, Data Science, Artificial Intelligence, Machine Learning, Compensation and Benefits, Data Analysis, Web Presence, Recruitment, Data Literacy, Events and Conferences, Data Architecture, AI literacy, Relationship Building, Job Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Strategy, Brand Marketing, Media and Communications, Brand Strategy, Brand Management, Advertising, Stakeholder Communications, Shared Media, Social Media Analytics, Persuasive Communication, Content Creation, Digital Marketing

    Intermediate · Course · 1 - 4 Weeks

1…257258259…501

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok