Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Graphical Tools, Color Matching, Graphics Software, Design, Creative Design, Design Elements And Principles, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: User Interface and User Experience (UI/UX) Design, Interaction Design, Figma (Design Software), Wireframing, User Interface (UI) Design, Usability, User Experience, User Experience Design, User Centered Design, Graphic and Visual Design, Web Design, User Flows, Prototyping, Design Elements And Principles, Graphic Design
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Product Development, Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Enterprise Modeling, Product Design, Design Thinking, Market Research, Business Development, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Debugging, Data Wrangling, Data Analysis, Data Transformation, Data Preprocessing, Numerical Analysis, Critical Thinking
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, AI powered creativity, Social Media Management, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Campaign Planning, Design Elements And Principles, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

Minnesota State University, Mankato
Skills you'll gain: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Marketing Psychology, Target Market, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Communication Planning, Marketing Planning, Market Analysis
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Tableau Software, Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Dashboard Creation, Statistical Visualization, Pivot Tables And Charts, Trend Analysis, Spatial Data Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Crisis Management, Strategic Communication, Communication Planning, Corporate Communications, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Electrical Systems, Automation Engineering, Electrical Equipment, Hydraulics, Machine Controls, Control Systems, Mechanical Engineering, Real Time Data, Internet Of Things, Automation, Industrial Engineering, Robotics, Hardware Troubleshooting, Manufacturing Processes, Sustainable Technologies, Maintenance, Repair, and Facility Services, Production Process, Emerging Technologies, Manufacturing Operations
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Analysis, Classification Algorithms, Data Preprocessing, Model Training, Scikit Learn (Machine Learning Library), Predictive Modeling, Data Import/Export, Applied Machine Learning, Data Visualization Software, Machine Learning, Risk Analysis
Beginner · Guided Project · Less Than 2 Hours
University of Maryland, College Park
Skills you'll gain: AI Personalization, AI Enablement, Responsible AI, Personalized Campaigns, Deep Learning, Risk Modeling, Demand Planning, Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Risk Management, Business Analytics, Customer Demand Planning, Data-Driven Marketing, Machine Learning, Target Market, Artificial Intelligence, Business Risk Management, Supply Chain Planning, Marketing Analytics
Intermediate · Course · 1 - 3 Months