• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Diseñe su Aula Virtual con Canva

    Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Graphical Tools, Color Matching, Graphics Software, Design, Creative Design, Design Elements And Principles, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Interaction Design and UX/UI Principles

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, Interaction Design, Figma (Design Software), Wireframing, User Interface (UI) Design, Usability, User Experience, User Experience Design, User Centered Design, Graphic and Visual Design, Web Design, User Flows, Prototyping, Design Elements And Principles, Graphic Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Sustainable Business Enterprises

    Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Product Development, Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Enterprise Modeling, Product Design, Design Thinking, Market Research, Business Development, Communication Strategies

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    146 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    NumPy and Pandas Basics for Future Data Scientists

    Skills you'll gain: Debugging, Data Wrangling, Data Analysis, Data Transformation, Data Preprocessing, Numerical Analysis, Critical Thinking

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media Campaigns with AI: From Strategy to Design

    Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Social Media, Instagram, AI powered creativity, Social Media Management, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Brand Management, Digital Content, Campaign Planning, Design Elements And Principles, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Brand Strategy: Build, Position, and Grow

    Skills you'll gain: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Marketing Psychology, Target Market, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Communication Planning, Marketing Planning, Market Analysis

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    LearnKartS

    Tableau for Data Visualization and Analysis

    Skills you'll gain: Tableau Software, Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Dashboard Creation, Statistical Visualization, Pivot Tables And Charts, Trend Analysis, Spatial Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Crisis Management and Crisis Communication

    Skills you'll gain: Crisis Management, Strategic Communication, Communication Planning, Corporate Communications, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Industrial Fluid systems & Smart Factory Automation

    Skills you'll gain: Electrical Systems, Automation Engineering, Electrical Equipment, Hydraulics, Machine Controls, Control Systems, Mechanical Engineering, Real Time Data, Internet Of Things, Automation, Industrial Engineering, Robotics, Hardware Troubleshooting, Manufacturing Processes, Sustainable Technologies, Maintenance, Repair, and Facility Services, Production Process, Emerging Technologies, Manufacturing Operations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Cervical Cancer Risk Prediction Using Machine Learning

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Analysis, Classification Algorithms, Data Preprocessing, Model Training, Scikit Learn (Machine Learning Library), Predictive Modeling, Data Import/Export, Applied Machine Learning, Data Visualization Software, Machine Learning, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Maryland, College Park

    AI for Business Leaders

    Skills you'll gain: AI Personalization, AI Enablement, Responsible AI, Personalized Campaigns, Deep Learning, Risk Modeling, Demand Planning, Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Business Leadership, Risk Management, Business Analytics, Customer Demand Planning, Data-Driven Marketing, Machine Learning, Target Market, Artificial Intelligence, Business Risk Management, Supply Chain Planning, Marketing Analytics

    Intermediate · Course · 1 - 3 Months

1…288289290…499

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok