Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard
Beginner · Professional Certificate · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Talent Sourcing, Recruitment, Presentations, Job Analysis, Social Media Content, Personal Development, Writing, Portfolio Management, Branding
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Sales Strategy, Web Analytics, Big Data, Business Strategy, Marketing Strategies, Cross-Channel Marketing, Marketing Analytics, Data Management
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Algebra, Graphing, Applied Mathematics, Mathematical Modeling, Trigonometry, Probability, Advanced Mathematics, Data Analysis, Logical Reasoning, General Mathematics, Probability Distribution, Mathematical Theory & Analysis, Descriptive Statistics, Arithmetic, Statistics, Engineering Calculations, Calculus, Visualization (Computer Graphics), Geometry, Analytical Skills
Beginner · Specialization · 1 - 3 Months

Pohang University of Science and Technology(POSTECH)
Skills you'll gain: Blockchain, FinTech, Market Trend, Cryptography, Digital Assets, Market Data, Payment Systems, Financial Market, Financial Systems, Financial Services, Investments, Market Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Decision-Making, Organizational Strategy, Key Performance Indicators (KPIs), Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities, Entrepreneurship, Leadership
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Planning, Competitive Analysis, Product Management, Market Analysis, Collaborative Software, Business Modeling, Version Control, Business Strategy, Organizational Skills, Business Writing, Organizational Structure, Business Priorities
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Cloud Platform, Data Import/Export, Query Languages, Big Data, Data Access, Data Analysis Software
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Process Mapping, Diagram Design, Data Visualization, User Accounts, Graphic Design, Account Management, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Business Strategy, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Value Propositions, Business Risk Management, Sustainable Business, Market Dynamics
Beginner · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Mining, Health Informatics, Big Data, Applied Machine Learning, Predictive Modeling, Machine Learning, Artificial Intelligence, Random Forest Algorithm, Responsible AI, Deep Learning, Model Evaluation, Unsupervised Learning, Healthcare Industry Knowledge, Algorithms, Data Cleansing, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Process, Business Strategy, Innovation, Sustainable Business, Product Design, Design, Market Analysis, User Experience, Customer experience improvement, User Research
Intermediate · Course · 1 - 4 Weeks