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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Alex Genadinik

    B2B Sales Skills From Cold Lead Generation To Closing Sales

    Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Sales Presentations, Enterprise Sales, Closing (Sales), Negotiation, Price Negotiation, Inside Sales, Contract Negotiation, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Sales Prospecting, Demand Generation

    Mixed · Course · 3 - 6 Months

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    AI CERTs

    AI for Research & Analysis

    Skills you'll gain: Business Research, AI literacy, Market Research, Analytical Skills, Business Intelligence, Decision Intelligence, Market Analysis, Trend Analysis, Market Intelligence, Data Analysis, Forecasting, AI Integrations

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Colorado Boulder

    Modeling Climate Anomalies with Statistical Analysis

    Skills you'll gain: Statistical Analysis, Statistical Methods, Matplotlib, Regression Analysis, Statistical Modeling, Data Science, Data Analysis, Data Visualization, Pandas (Python Package), Anomaly Detection, Plot (Graphics), Data Visualization Software, Statistical Visualization, Data Integration, Data Collection, Data Access, Data Manipulation, Application Programming Interface (API)

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

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    University of Science and Technology of China

    《MBA论文写作指导》

    Skills you'll gain: Proposal Writing, Business Writing, Report Writing, Proposal Development, Business Research, Problem Solving, Research Reports, Market Analysis, Writing, Analytical Skills, Market Research, Presentations, Grammar, Competitive Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free
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    Coursera

    Comment Créer des Réponses Automatisées pour Facebook Ads

    Skills you'll gain: Meta Ads Manager, Advertising, Advertising Campaigns, Facebook, Marketing Automation, Campaign Planning, Marketing, Social Media, Social Media Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    LearnKartS

    Salesforce Admin Functions

    Skills you'll gain: Salesforce, Salesforce Development, User Provisioning, Identity and Access Management, Enterprise Application Management, Application Deployment, Security Controls, Data Management, Customer Relationship Management (CRM) Software, Workflow Management, Internal Communications, Training and Development, Customer Service

    3.6
    Rating, 3.6 out of 5 stars
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    14 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    LearnQuest

    The Science of Sales: Behavioral Insights and Psychology

    Skills you'll gain: Consultative Selling, Closing (Sales), Sales Management, Verbal Communication Skills, Communication, Sales Prospecting, Sales Strategy, Consumer Behaviour, Selling Techniques, Sales, Marketing Psychology, Overcoming Objections, Communication Strategies, Initiative and Leadership, Customer Analysis, Sales Presentations, Regional Sales, Prospecting and Qualification, Sales Process, Sales Support

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    University of Colorado Boulder

    Applications of Software Architecture for Big Data

    Skills you'll gain: Databases, Database Development, Database Management, Acceptance Testing, Data Architecture, Web Applications, Microservices, Software Architecture, Software Engineering, System Testing, Data Infrastructure, Software Systems, System Monitoring, Functional Requirement, Application Deployment, Site Reliability Engineering, Middleware, Distributed Computing, Prototyping, Big Data

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
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    19 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    Design A Newsletter with MailChimp

    Skills you'll gain: Newsletters, Email Marketing, Content Scheduling, Content Creation, Content Development and Management, Scheduling, Test Tools, User Accounts, Marketing, Communication

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    UBITS

    Business Developer

    Skills you'll gain: Selling Techniques, Benchmarking, Closing (Sales), Consultative Selling, Retail Sales, Negotiation, Sales Strategy, Overcoming Objections, Accountability, Customer Relationship Management (CRM) Software, Value Propositions, Customer Relationship Management, Customer experience strategy (CX), Customer Analysis, Sales Management, Business Development, Emotional Intelligence, Accountability Frameworks, Market Research, Personal Development

    4.7
    Rating, 4.7 out of 5 stars
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    14 reviews

    Intermediate · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
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Social Media Marketing (9)
Brand Management (7)

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