Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Classification Algorithms, Analytical Skills, Data Analysis, Model Evaluation, Logistic Regression, Applied Machine Learning, Supervised Learning, Decision Tree Learning, Machine Learning Algorithms, Machine Learning Methods, Predictive Modeling, Feature Engineering, Fine-tuning, Model Training, Bayesian Statistics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Microsoft Office, Data Management, Productivity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Persona (User Experience), User Interface (UI), Prompt Engineering, Interaction Design, Usability, User Experience Design, Responsible AI, Human Centered Design, Human Computer Interaction, Design Research, User Flows, Usability Testing, Context Management, Multimodal Prompts, User Research, Prototyping, Technical Communication, User Requirements Documents, Data Ethics, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Saïd Business School, University of Oxford
Skills you'll gain: Intellectual Property, Media Production, Responsible AI, Large Language Modeling, Data Ethics, Media Strategy, Journalism, Media and Communications, AI literacy, Media Planning, AI Workflows, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Innovation, Digital Transformation, Marketing Communications, Digital Advertising, Marketing, Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Plot (Graphics), Data Visualization, Data Preprocessing, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Computer Graphics, Descriptive Statistics, Histogram, Data Analysis, Graphing, Statistical Visualization, Python Programming
Beginner · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Responsible AI, Social Media Analytics, Social Network Analysis, Data Ethics, Driving engagement, Social Impact, Behavioral Economics, Network Analysis, Game Design, Digital Analysis, AI literacy, Social Sciences, Systems Thinking, Research, Psychology
Intermediate · Course · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Data Presentation, Interactive Data Visualization, Tableau Software, Data Visualization Software, SQL, Data Analysis
Advanced · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Text Mining, Unstructured Data, Health Informatics, Natural Language Processing, Clinical Documentation, Model Evaluation, Clinical Informatics, Deep Learning, Model Training, Machine Learning, Medical Terminology, Artificial Neural Networks, Python Programming, Computer Programming, Computer Programming Tools
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Office, Document Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Personalized Campaigns, Prompt Engineering, AI Personalization, Content Optimization, A/B Testing, Generative AI, Content Strategy, Digital Content
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Customer Service, Client Support, Customer and Client Support, Customer Support, Client Services, Customer Retention, Customer Relationship Building, Social Media Marketing, Social Media Management, Customer Inquiries, Customer Engagement, Service Management, Drive Engagement, Customer experience improvement, Customer Complaint Resolution, Customer experience strategy (CX), Personalized Service, Service Recovery, Active Listening, Conflict Management
Mixed · Course · 1 - 4 Weeks