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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Classification Analysis

    Skills you'll gain: Classification Algorithms, Analytical Skills, Data Analysis, Model Evaluation, Logistic Regression, Applied Machine Learning, Supervised Learning, Decision Tree Learning, Machine Learning Algorithms, Machine Learning Methods, Predictive Modeling, Feature Engineering, Fine-tuning, Model Training, Bayesian Statistics

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnKartS

    Excel VLOOKUP Mastery for Real-World Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Microsoft Office, Data Management, Productivity

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Conversation Design for Chatbots & Voice Assistants

    Skills you'll gain: Persona (User Experience), User Interface (UI), Prompt Engineering, Interaction Design, Usability, User Experience Design, Responsible AI, Human Centered Design, Human Computer Interaction, Design Research, User Flows, Usability Testing, Context Management, Multimodal Prompts, User Research, Prototyping, Technical Communication, User Requirements Documents, Data Ethics, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI and Production

    Skills you'll gain: Intellectual Property, Media Production, Responsible AI, Large Language Modeling, Data Ethics, Media Strategy, Journalism, Media and Communications, AI literacy, Media Planning, AI Workflows, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Innovation, Digital Transformation, Marketing Communications, Digital Advertising, Marketing, Algorithms

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Matplotlib: Python Data Visualization & Wrangling

    Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Plot (Graphics), Data Visualization, Data Preprocessing, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Computer Graphics, Descriptive Statistics, Histogram, Data Analysis, Graphing, Statistical Visualization, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Media Analytics, Social Network Analysis, Data Ethics, Driving engagement, Social Impact, Behavioral Economics, Network Analysis, Game Design, Digital Analysis, AI literacy, Social Sciences, Systems Thinking, Research, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Advanced Tableau - LOD Calculations

    Skills you'll gain: Data Presentation, Interactive Data Visualization, Tableau Software, Data Visualization Software, SQL, Data Analysis

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Information Extraction from Free Text Data in Health

    Skills you'll gain: Text Mining, Unstructured Data, Health Informatics, Natural Language Processing, Clinical Documentation, Model Evaluation, Clinical Informatics, Deep Learning, Model Training, Machine Learning, Medical Terminology, Artificial Neural Networks, Python Programming, Computer Programming, Computer Programming Tools

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Newsletter in Microsoft Word

    Skills you'll gain: Microsoft Office, Document Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Personalized Campaigns, Prompt Engineering, AI Personalization, Content Optimization, A/B Testing, Generative AI, Content Strategy, Digital Content

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Introduction To Customer Service & Customer Support

    Skills you'll gain: Customer Service, Client Support, Customer and Client Support, Customer Support, Client Services, Customer Retention, Customer Relationship Building, Social Media Marketing, Social Media Management, Customer Inquiries, Customer Engagement, Service Management, Drive Engagement, Customer experience improvement, Customer Complaint Resolution, Customer experience strategy (CX), Personalized Service, Service Recovery, Active Listening, Conflict Management

    Mixed · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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