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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    SAE Institute México

    Distribución digital de la música independiente

    Skills you'll gain: Digital Publishing, Digital Marketing Tools, Digital Content, Digital Media Strategy, Music, Marketing Channel, Commercialization, Promotional Strategies, Content Management, Product Planning, Campaign Planning, Release Management, Intellectual Property, Revenue Management

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Sampling (Statistics), Statistical Methods, Statistical Software, Microsoft Excel, Excel Formulas, Probability & Statistics, Data Analysis, Regression Analysis, Statistical Inference, Probability Distribution, Data Analysis Software, Statistical Modeling, Analysis, Probability

    4.6
    Rating, 4.6 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Creating Tasks and Goals for a Project in ClickUp

    Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Project Performance, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication

    5
    Rating, 5 out of 5 stars
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    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Logistic Regression and Prediction for Health Data

    Skills you'll gain: Logistic Regression, Model Evaluation, Statistical Inference, Predictive Analytics, R Programming, Predictive Modeling, Probability & Statistics, Statistical Modeling, Statistical Methods, Biostatistics, Regression Analysis, Statistical Analysis, Statistical Hypothesis Testing, Data Analysis, Epidemiology, Descriptive Statistics

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Power BI - The Complete Masterclass - 2026 EDITION

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Pivot Tables And Charts, Data Manipulation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Data Integration, Dashboard, Role-Based Access Control (RBAC), Data Import/Export, Relational Databases, Security Controls

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Innovation in Government: Navigating the Age of AI

    Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, AI literacy, Business Transformation, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research

    4.8
    Rating, 4.8 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Capstone Project: Predicting Safety Stock

    Skills you'll gain: Model Evaluation, Time Series Analysis and Forecasting, Feature Engineering, Inventory Management System, Inventory Management, Demand Planning, Matplotlib, Predictive Modeling, Forecasting, Exploratory Data Analysis, Predictive Analytics, Data Visualization, Model Optimization, Pandas (Python Package), Data Analysis, Data Manipulation, Machine Learning

    3.9
    Rating, 3.9 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Boost Your Business Skills

    Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Budgeting, Resource Management, Marketing Operations, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Competitive Analysis, Financial Planning, Goal Setting, Finance

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Employee Attrition Prediction Using Machine Learning

    Skills you'll gain: Data Preprocessing, Data Visualization, Logistic Regression, Feature Engineering, Statistical Visualization, Data Processing, Data Cleansing, Data Wrangling, People Analytics, Predictive Modeling, Scikit Learn (Machine Learning Library), Data Science, Applied Machine Learning, Model Training, Statistical Modeling, Statistical Machine Learning, Regression Analysis, Supervised Learning, Model Evaluation, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
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    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Bayesian Computational Statistics

    Skills you'll gain: Bayesian Statistics, Data Analysis, Statistical Inference, Regression Analysis, Statistical Methods, Statistical Analysis, Statistical Modeling, Statistical Programming, Statistical Software, Sampling (Statistics), R (Software), Numerical Analysis, Markov Model, Logistic Regression, Probability, Simulations, Model Evaluation, Probability Distribution

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Mortgage for Underwriters

    Skills you'll gain: Regulatory Compliance, Underwriting, Regulatory Requirements, Lending and Underwriting, Law, Regulation, and Compliance, Compliance Management, Regulation and Legal Compliance, Mortgage Loans, Credit Risk, Risk Mitigation, Risk Management, Quality Control, Responsible AI, Risk Analysis, AI Integrations, Financial Analysis, Decision Making, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Onboarding: Automating Employee Journeys

    Skills you'll gain: Responsible AI, Data Ethics, HR Tech, AI Personalization, Automation, Employee Surveys, Employee Onboarding, Human Resource Strategy, AI Integrations, Generative AI, Ethical Standards And Conduct, Document Management, ChatGPT, Employee Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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