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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    CertNexus

    Follow a Machine Learning Workflow

    Skills you'll gain: Data Preprocessing, Data Analysis, Model Training, Data Collection, AI Workflows, MLOps (Machine Learning Operations), Statistical Analysis, Model Deployment, Data Processing, Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Machine Learning Algorithms, Process Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • T

    Technical University of Munich (TUM)

    Lean Production Fundamentals

    Skills you'll gain: Process Mapping, Lean Manufacturing, Process Analysis, Production Process, Process Design, Lean Methodologies, Process Management, Process Flow Diagrams, Process Optimization, Production Management, Workflow Management, Production Planning, Process Improvement, Manufacturing Operations, Resource Utilization, Capacity Management, Waste Minimization

    Beginner · Course · 1 - 3 Months

  • I

    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Plan Execution, Blockchain, Business Analysis, Market Opportunities, Stakeholder Analysis, Market Analysis, Case Studies, Proposal Development, Feasibility Studies, Milestones (Project Management), Business Modeling, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research, Decision Making

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create a Facebook Shop in Commerce Manager

    Skills you'll gain: Facebook, User Accounts, Product Assortment, Account Management, E-Commerce, Social Media Management, Social Media, Payment Processing, Commercialization, Digital Publishing, Payment Systems

    3.9
    Rating, 3.9 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    AI Machine Learning with R & Python Projects

    Skills you'll gain: Sampling (Statistics), Matplotlib, Data Analysis, Machine Learning Algorithms, Data Mining, Statistical Analysis, Statistical Hypothesis Testing, Plot (Graphics), Probability & Statistics, NumPy, Pandas (Python Package), Probability Distribution, Dimensionality Reduction, Model Evaluation, R Programming, Python Programming, Data Preprocessing, Applied Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Create A Sales Automation AI Agent With Replit AI - 2026

    Skills you'll gain: Vibe coding, LLM Application, Generative AI Agents, Email Automation, Agentic Workflows, Large Language Modeling, AI Integrations, Sales Enablement, AI Workflows, Agentic systems, Marketing Automation, Software As A Service, Prompt Engineering, Tool Calling, Sales Process, Sales Development, Sales Operations, Business Logic, No-Code Development, Development Testing

    Mixed · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    IA en la participación de los aficionados

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Statistical Inference & Predictive Modeling Foundations

    Skills you'll gain: Descriptive Statistics, A/B Testing, Classification And Regression Tree (CART), Dashboard, Dashboard Creation, Model Evaluation, Model Deployment, Data-Driven Decision-Making, Risk Analysis, Histogram, Statistical Inference, Descriptive Analytics, Simulations, Predictive Modeling, Regression Analysis, Data Visualization, MLOps (Machine Learning Operations), Decision Making, Decision Tree Learning, Keras (Neural Network Library)

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Create Customer Support Data with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Customer Support, Spreadsheet Software, Customer Service, Data Security, Data Management, Data Integrity, Invoicing, User Accounts, Editing

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Intereses del usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Social Media Analytics, Advertising, Social Media Strategy, Presentations, Web Presence

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Track Key KPIs

    Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection

    Intermediate · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    How to Create and Explore a Data Set

    Skills you'll gain: Histogram, Data Analysis, Data Presentation, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistical Software, Statistics, Research, Psychology

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Follow a Machine Learning Workflow: CertNexus
  • Lean Production Fundamentals: Technical University of Munich (TUM)
  • Blockchain Opportunity Analysis for Global Commerce: INSEAD
  • Create a Facebook Shop in Commerce Manager: Coursera
  • AI Machine Learning with R & Python Projects: EDUCBA
  • Create A Sales Automation AI Agent With Replit AI - 2026: Alex Genadinik
  • IA en la participación de los aficionados: Real Madrid Graduate School Universidad Europea
  • Statistical Inference & Predictive Modeling Foundations: Coursera
  • Create Customer Support Data with Microsoft Excel: Coursera
  • Intereses del usuario típico en Facebook: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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