Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, New Business Development, Case Studies, Legal Research
Beginner · Course · 1 - 4 Weeks
University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Supply And Demand, Statistical Inference
Credit offered
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Digital Content, Social Media Content, Email Marketing, Artificial Intelligence, Copywriting, Target Audience
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Regression Analysis, Marketing Analytics, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Market Research, Consumer Behaviour, Microsoft Excel
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Relational Databases, Data Modeling, Database Management, Data Analysis Expressions (DAX), Advanced Analytics, Data Management, Data Governance, Microsoft Excel, Amazon Web Services, Data Integration, Data Security, Cloud Computing, Data Warehousing, Data Integrity, Data Manipulation, Data Access, Spreadsheet Software, Cloud Applications, Anomaly Detection, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Descriptive Statistics, Feature Engineering, Probability & Statistics, Supervised Learning, Statistical Hypothesis Testing, Exploratory Data Analysis, Box Plots, Regression Analysis, Statistics, Predictive Modeling, Time Series Analysis and Forecasting, Data Science, Histogram, Data Visualization, Statistical Analysis, Forecasting, Database Application, Integrated Development Environments, Computer Networking, Python Programming
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Strategic Marketing, Marketing Planning, Target Market, Marketing, Product Marketing, Marketing Strategies, Brand Strategy, Marketing Strategy and Techniques, Market Opportunities, Marketing Channel, Promotional Strategies, Customer Relationship Building, Customer Insights, Competitive Analysis, Business Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Transformation, Power BI, Data-Driven Decision-Making, Data Integration, Data Cleansing, Data Manipulation, Data Modeling, Business Intelligence, Data Visualization Software, Data Quality, Data Import/Export, Data Analysis, Analytics
Intermediate · Course · 1 - 4 Weeks