• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone - Launch Your Own Business!

    Skills you'll gain: Product Development, New Product Development, Entrepreneurship, Business Planning, Web Presence, Production Planning, Operations, Accounting, Bookkeeping, Ledgers (Accounting), Small Business Accounting, New Business Development, Demand Generation, Business Development, Commercial Laws, Owned Media, Digital Media Strategy, Financial Statements, Marketing, Promotional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    146 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sciences Po

    Be entrepreneurial in Cultural Industries in the digital age

    Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Product Promotion, Business Leadership, New Business Development, Strategic Thinking, Commercialization, Entrepreneurial Finance, Innovation, Digital Content, Digital Publishing, Digital Transformation, Content Creation, Market Opportunities, Fundraising and Crowdsourcing, Consumer Behaviour, Intellectual Property

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Certified Associate in Project Management (PMI-CAPM)

    Skills you'll gain: Business Analysis, Requirements Elicitation, Quality Assurance, Leadership and Management, Product Quality (QA/QC), Risk Management, Agile Product Development, Quality Control, Stakeholder Management, Risk Analysis, Project Coordination, Quality Assessment, Business Requirements, Initiative and Leadership, Stakeholder Analysis, Risk Management Framework, Project Planning, Problem Solving, Communication, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Identity Design in Canva

    Skills you'll gain: Canva (Software), Brand Strategy, Branding, Style Guides, Brand Awareness, Brand Management, Marketing Design, Graphic Design, Marketing Collateral, Graphic and Visual Design, Marketing Materials, Typography, Design Elements And Principles, Color Theory, Asset Management, File Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    深扣孔孟 (An Inquiry into Confucius and Mencius)

    Skills you'll gain: Political Sciences, Formal Learning, Teaching, Pedagogy, Social Studies, Liberal Arts, International Relations, Human Learning, Culture, Intercultural Competence, Ethical Standards And Conduct, Sociology, Cultural Diversity, Social Sciences, Ancient History, Human Development, Mentorship, Governance, Interpersonal Communications

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Ethical Hacking

    Skills you'll gain: Penetration Testing, MITRE ATT&CK Framework, Metasploit, Public Key Infrastructure, Exploit development, Exploitation techniques, Threat Modeling, Cybersecurity, Cryptography, Mobile Security, Cryptographic Protocols, Security Testing, Vulnerability Scanning, Cyber Security Assessment, Application Security, Operating System Administration, Network Security, Operating Systems, Encryption, Hardening

    4
    Rating, 4 out of 5 stars
    ·
    20 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Manage Security Operations

    Skills you'll gain: Microsoft Azure, Threat Modeling, Cloud Security, Continuous Monitoring, System Monitoring, Security Information and Event Management (SIEM), Security Management, Security Controls, Threat Detection, Threat Management, Application Performance Management, Cyber Security Policies, Event Monitoring, Brute-force attacks, Incident Response, Query Languages, Interactive Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Using Sensors With Your Raspberry Pi

    Skills you'll gain: Electronics, Systems Of Measurement, Digital Signal Processing, Data Processing, Analytics, Electronic Components, Statistical Methods, Open Source Technology, Mathematical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Crea data lakes y almacenes de datos en Google Cloud

    Skills you'll gain: Data Lakes, Data Architecture, Data Warehousing, Google Cloud Platform, Data Security, Data Management, Data Integration, Data Processing, Data Loss Prevention, Metadata Management, Cloud Storage, Data Access, Analytics, Advanced Analytics, Open Source Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    J

    Johns Hopkins University

    The People, Power, and Pride of Public Health

    Skills you'll gain: Public Health, Community Health, Health Policy, Public Health and Disease Prevention, Health Promotion, Media and Communications, Community Outreach, Data Collection, Injury Prevention, Nutrition and Diet, Child Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Data Analysis : OpenAI Assistant API

    Skills you'll gain: OpenAI API, Prompt Engineering, Generative AI Agents, Data Analysis, Generative AI, OpenAI, Data Visualization Software, Data Manipulation, Artificial Intelligence, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…413414415…694

In summary, here are 10 of our most popular social media analytics courses

  • Capstone - Launch Your Own Business!: Michigan State University
  • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po
  • Certified Associate in Project Management (PMI-CAPM): Edureka
  • Product Intelligence: Unlock Insights for Product Success: Coursera
  • Brand Identity Design in Canva: Coursera
  • 深扣孔孟 (An Inquiry into Confucius and Mencius): National Taiwan University
  • Introduction to Ethical Hacking: Johns Hopkins University
  • Manage Security Operations: Microsoft
  • Using Sensors With Your Raspberry Pi: Johns Hopkins University
  • Crea data lakes y almacenes de datos en Google Cloud: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok