Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Content Creation, Storytelling, Photo Editing
Beginner · Guided Project · Less Than 2 Hours

Hult International Business School
Skills you'll gain: Active Listening, Sales Development, Rapport Building, Sales Strategy, Sales Process, Selling Techniques, Sales Presentation, Communication, Sales Presentations, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Relationship Management, Negotiation, Interviewing Skills, Branding, Time Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, General Sales Practices, Sales, Sales Process, Sales Presentations, Phone Sales, Sales Strategy, Outbound Calls, Lead Generation, Customer Relationship Building, Rapport Building, Active Listening, Communication Strategies, Customer Engagement, Customer Insights
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Dashboard, Graphic Design, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Content Optimization, Digital Marketing Tools
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Adobe Express, Social Media Content, Social Media, Social Media Analytics, Content Creation, Social Media Strategy, Social Media Marketing, Social Media Management, Intellectual Property, Target Audience, Visual Storytelling, Driving engagement, AI powered creativity, Drive Engagement, Content Strategy, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Branding
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Digital Design, Design Elements And Principles, Product Design, Design Software, Graphic and Visual Design Software, Creative Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, Digital Marketing Tools, E-Commerce, Direct Selling, Color Matching, Digital Publishing, Digital Content, Digital Assets, Marketing
Advanced · Guided Project · Less Than 2 Hours

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Brand Loyalty, Culture Transformation, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Experience Design, Customer experience strategy (CX), Human Resource Strategy, Human Resources, Strategic Marketing, Organizational Change, Organizational Development, Behavior Management, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Digital Media Strategy, Case Studies, Global Marketing, Brand Strategy, Financial Statement Analysis, Branding, Communication Strategies, Market Opportunities, Business Modeling, Customer experience strategy (CX), New Business Development, E-Commerce, Market Trend, Product Development
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months