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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Statistics & Mathematics for Data Science & Data Analytics

    Skills you'll gain: Probability & Statistics, Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Bayesian Statistics, Classification And Regression Tree (CART), Statistical Machine Learning, Statistical Inference, Probability Distribution, Predictive Analytics, Applied Machine Learning, Correlation Analysis, Predictive Modeling, Data Preprocessing

    ★ 4.8 (11) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Benutze Facebook für Marketing von Kleinunternehmen

    Skills you'll gain: Facebook, Social Media Marketing, Content Scheduling, Social Media, Marketing Effectiveness, Social Media Content, Marketing Analytics, Content Performance Analysis, Social Media Management, Advertising, Online Advertising, Content Development and Management, Target Audience, Driving engagement, Advertising Campaigns, Business Marketing, Web Presence

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Evaluate and Optimize Enterprise Log Analytics

    Skills you'll gain: Authentications, Splunk, Role-Based Access Control (RBAC), Data Maintenance, Security Assertion Markup Language (SAML), Interactive Data Visualization, Pivot Tables And Charts, Data Presentation, Dashboard Creation, Dashboard, Single Sign-On (SSO), Performance Tuning, Identity and Access Management, Lightweight Directory Access Protocols, Configuration Management, Data Integration, Scalability, Network Troubleshooting, Data Management, Data Analysis

    Beginner · Specialization · 3 - 6 Months

  • S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    ★ 4.5 (11) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Einführung in Marketing Design mit Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Graphic and Visual Design Software, Social Media, Graphical Tools, Content Creation, Graphics Software, Social Media Strategy, Graphic Design, Graphic and Visual Design, Brand Marketing, Color Matching, Brand Awareness, Marketing, Branding, Layout Design

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Cloud Analytics with Google Cloud Platform

    Skills you'll gain: Google Cloud Platform, Cloud Computing Architecture, Cloud Services, Cloud Computing, Big Data, Analytics, Cloud Platforms, Dataflow, Data Processing, Cloud Solutions, Cloud Storage, Data Lakes, Microsoft Azure, Data Pipelines, Real Time Data, Amazon Web Services, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing, Artificial Intelligence, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado e Estratégia de Marketing

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Market Data, Data-Driven Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Marketing, Strategic Decision-Making, Analysis

    ★ 4.6 (38) · Beginner · Specialization · 3 - 6 Months

  • O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Data-Driven Marketing, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Machine Learning Methods, AI Personalization, Customer Insights, Machine Learning, Model Deployment, Predictive Modeling, Machine Learning Algorithms, Python Programming, Personalized Service, Model Training, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Apply Machine Learning for Predictive Business Analytics

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Preprocessing, Demand Planning, Financial Data, Predictive Modeling, Customer Demand Planning, Data-Driven Decision-Making, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Profit and Loss (P&L) Management, Inventory and Warehousing, Analytics, Data Processing, Data Wrangling, Advanced Analytics, Machine Learning, Business

    Beginner · Specialization · 1 - 3 Months

  • E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Marketing Planning, Go To Market Strategy, Target Market, Marketing Effectiveness, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, Marketing

    ★ 4.5 (68) · Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Beginner · Course · 1 - 3 Months

  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Customer Retention, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
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In summary, here are 10 of our most popular marketing analytics courses

  • Statistics & Mathematics for Data Science & Data Analytics: Packt
  • Benutze Facebook für Marketing von Kleinunternehmen: Coursera
  • Evaluate and Optimize Enterprise Log Analytics: EDUCBA
  • AI Agents 101: Tools for Marketing & Business: SkillsBooster Academy
  • Einführung in Marketing Design mit Canva: Coursera
  • Cloud Analytics with Google Cloud Platform: Packt
  • Pesquisa de Mercado e Estratégia de Marketing: Fundação Instituto de Administração
  • Supervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • Apply Machine Learning for Predictive Business Analytics: EDUCBA
  • Marketing Channel Strategy & B2B2C Routes to Market: Emory University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Plan (11)
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Social Media Marketing (9)
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