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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Data-Driven Marketing, Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Excel Formulas, Time Series Analysis and Forecasting, Strategic Marketing, Descriptive Analytics, Performance Metric, Business Metrics, Performance Measurement, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Natural Language Processing, Machine Learning Algorithms, Data Preprocessing, Model Training, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze Marketing Performance Using R and Excel

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Marketing Strategies, Market Analysis, Sales Management, Customer Insights, Data-Driven Decision-Making, Customer experience improvement, Customer Service, Predictive Analytics, Consumer Behaviour, Case Studies, Predictive Modeling, R Programming, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Google Analytics: Quick Wins and Hacks for Marketers

    Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Web Analytics, Data-Driven Marketing, Digital Analysis, Content Performance Analysis, Customer Analysis, Content Optimization, Campaign Management, Target Audience, Customer Insights, A/B Testing, Dashboard Creation, Performance Metric, Content Strategy

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Dashboarding and Funnel Analytics for Product Insights

    Skills you'll gain: Dashboard, Dashboard Creation, Conversion Funnel Analysis, Web Analytics, Process Analysis, Process Mapping, Heat Maps, Marketing Analytics, Business Analytics, Customer Analysis, Data Visualization, Requirements Analysis, Interactive Data Visualization, Process Design, Business Requirements, Predictive Analytics, Customer Retention, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis

    Intermediate · Course · 1 - 3 Months

  • E

    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Analysis, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Strategic Marketing, Business Research, Correlation Analysis, Marketing, Marketing Strategies, Exploratory Data Analysis, Data-Driven Decision-Making, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    124 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Boost Engagement with Audience Analytics

    Skills you'll gain: Performance Reporting, Content Performance Analysis, Web Analytics, Google Analytics, Driving engagement, Performance Analysis, Content Optimization, Marketing Analytics, Performance Metric, Data-Driven Marketing, Data Analysis, Data-Driven Decision-Making, Target Audience, Analytics, Customer Insights, Trend Analysis, Process Optimization, Multimedia

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build, Evaluate, and Perfect Marketing Dashboards

    Skills you'll gain: Dashboard Creation, Dashboard, Data Storytelling, Data Presentation, Marketing Analytics, Key Performance Indicators (KPIs), Driving engagement, Data Visualization, Google Analytics, Performance Reporting, Business Reporting, Stakeholder Engagement, Performance Metric, Data Integration, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Performance Measurement, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Web Metrics for Marketing Mastery

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Digital Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Performance Metric, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Traffic Sources with Analytics Dimensions

    Skills you'll gain: Google Analytics, Data-Driven Marketing, Marketing Analytics, Web Analytics, Web Analytics and SEO, Data-Driven Decision-Making, Data Literacy, Digital Analysis, Analytics, Analysis, Descriptive Analytics, Performance Analysis, Performance Metric, Performance Reporting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Marketing Effectiveness, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, System Monitoring, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

1…789…499

In summary, here are 10 of our most popular marketing analytics courses

  • Analyze Marketing Data: Drive Campaign Success: Coursera
  • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Analyze Marketing Performance Using R and Excel: EDUCBA
  • Google Analytics: Quick Wins and Hacks for Marketers: Board Infinity
  • Dashboarding and Funnel Analytics for Product Insights: Coursera
  • Survey analysis to Gain Marketing Insights: Emory University
  • Boost Engagement with Audience Analytics: Coursera
  • Build, Evaluate, and Perfect Marketing Dashboards: Coursera
  • Analytics: Uncover Key Report Insights: Coursera
  • Analyze Web Metrics for Marketing Mastery: Coursera

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