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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Big Data Analytics with Hive, Pig & MapReduce

    Skills you'll gain: Apache Hive, Big Data, Database Design, Social Media Analytics, Extensible Markup Language (XML), Database Management Systems, Database Management, Apache Hadoop, Extensible Languages and XML, Analytics, Data Processing, Data Management, Data Analysis, Data Import/Export, Data Integration

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Sales Analysis with Claude: Data Driven Sales Analytics

    Skills you'll gain: Anthropic Claude, Business Intelligence, Data Presentation, Data Visualization, Data Storytelling, Trend Analysis, Sales Presentations, Sales, Business Analytics, Sales Strategy, Data-Driven Decision-Making, Data Analysis, Business Strategies, Business Strategy, Business Analysis, LLM Application

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Strategic Marketing, Product Strategy, Market Analysis, Market Research, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend, Market Dynamics, Market Intelligence, Competitive Analysis, Customer Insights, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    984 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Intro to Improving the Patient Experience Through Analytics

    Skills you'll gain: Care Management, Hospital Experience, Patient-centered Care, Health Informatics, Patient Advocacy, Patient Communication, Patient Safety, Healthcare Industry Knowledge, Health Technology, Analytics, Data Analysis, Predictive Analytics, Data Literacy, AI Personalization, Health Disparities, Innovation, Data Collection, Big Data, Data-Driven Decision-Making, Data Management

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Freelance Editor Marketing: Attract Your Ideal Clients

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media Marketing, Instagram, Web Presence, Video Editing, Editing, Digital Brand Strategy, Professional Development, Customer Engagement, Branding, Portfolio Management, Promotional Strategies

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Driving engagement, Social Media Analytics, Social Media Marketing, Drive Engagement, Social Media Management, Social Media, Customer Engagement, Social Media Campaigns, Online Advertising, Advertising Campaigns, Content Performance Analysis, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • K

    Kennesaw State University

    The 4 A's of Marketing with Jagdish Sheth

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Marketing Strategies, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Product Marketing, Marketing Management, Social Media Marketing, Business Strategy, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Introducción al Marketing de Redes Sociales con Visme

    Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillsBooster Academy

    DeepSeek R1 for AI Marketing and Business Strategy

    Skills you'll gain: Business Leadership, Dashboard Creation, Marketing Automation, AI Enablement, Leadership, Strategic Leadership, Marketing Strategies, Strategic Marketing, AI Personalization, Decision Intelligence, Marketing Planning, Data-Driven Marketing, Business Strategy, Marketing Analytics, MarTech, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    Social Media Marketing: Leverage Instagram For Illustrators

    Skills you'll gain: Instagram, Driving engagement, Community Development, Content Scheduling, Social Media Content, Content Strategy, Content Creation, Growth Strategies, Social Media Management, Social Media Marketing, Visual Storytelling, Scheduling, Social Media Strategy, Content Management, Target Audience, Relationship Building, Product Promotion

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Machine Learning and Data Analytics Part 2

    Skills you'll gain: Text Mining, Data Mining, Time Series Analysis and Forecasting, Classification Algorithms, Artificial Neural Networks, Trend Analysis, Unstructured Data, Regression Analysis, Machine Learning Algorithms, Supervised Learning, Feature Engineering, Unsupervised Learning, Predictive Modeling, Forecasting, Deep Learning, Data Preprocessing

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Apply Advanced SQL Server Analytics and Programming

    Skills you'll gain: Data-Driven Decision-Making, Database Design, Data Processing, Scripting Languages, Scripting, Data Structures, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Big Data Analytics with Hive, Pig & MapReduce: EDUCBA
  • Sales Analysis with Claude: Data Driven Sales Analytics: Coursera
  • Positioning: What you need for a successful Marketing Strategy: IE Business School
  • Intro to Improving the Patient Experience Through Analytics: Northeastern University
  • Freelance Editor Marketing: Attract Your Ideal Clients: Skillshare
  • Comment analyser l'engagement des Tweets avec Twitter Analytics: Coursera
  • The 4 A's of Marketing with Jagdish Sheth: Kennesaw State University
  • Introducción al Marketing de Redes Sociales con Visme: Coursera
  • DeepSeek R1 for AI Marketing and Business Strategy: SkillsBooster Academy
  • Social Media Marketing: Leverage Instagram For Illustrators: Skillshare

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