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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Analyze Data Using Essential Statistics for Analytics

    Skills you'll gain: Sampling (Statistics), Data Literacy, Statistical Visualization, Data Visualization, Data Analysis, Descriptive Statistics, Box Plots, Statistics, Plot (Graphics), Statistical Methods, Data Analysis Software, Statistical Analysis, Probability & Statistics, Data Visualization Software, Business Analytics, Statistical Software, Data Presentation, Exploratory Data Analysis, Analytics, R (Software)

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Univariate Time Series Analytics & Modeling with EViews

    Skills you'll gain: Time Series Analysis and Forecasting, Statistical Modeling, Forecasting, Predictive Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Software, Statistical Analysis, Data Analysis Software, Model Evaluation, Statistical Methods, Verification And Validation, Plot (Graphics)

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Personalized Campaigns, Email Automation, ChatGPT, Dashboard, Email Marketing, Workflow Management, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations, Key Performance Indicators (KPIs)

    ★ 4.8 (11) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Apply Advanced SQL Server Analytics and Programming

    Skills you'll gain: Data-Driven Decision-Making, Database Design, Data Processing, Scripting Languages, Scripting, Data Structures, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Power BI Projects for Data Analytics

    Skills you'll gain: Spatial Data Analysis, Datamaps, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Business Data Using Tableau BI Analytics

    Skills you'll gain: Tableau Software, Dashboard, Business Intelligence, Interactive Data Visualization, Dashboard Creation, Data Presentation, Data Storytelling, Business Analytics, Business Intelligence Software, Data Analysis, Data Visualization Software, Statistical Visualization, Trend Analysis, Data Wrangling, Regional Sales, Market Analysis, Data Sharing, Performance Analysis, Variance Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Querying in C#: Ecommerce Analytics API

    Skills you'll gain: Relational Databases, API Design, ASP.NET, Object-Relational Mapping, Databases, Query Languages, Back-End Web Development, Application Programming Interface (API), Restful API, Database Design, Data Access, Data Manipulation, C# (Programming Language)

    Intermediate · Guided Project · Less Than 2 Hours

  • R

    Real Madrid Graduate School Universidad Europea

    Applied Football Analytics - Looking at real-world cases

    Skills you'll gain: Data Synthesis, Data Integration, Data Literacy, Data Storytelling, Analysis, Case Studies, Advanced Analytics, People Analytics, Analytical Skills, Strategic Decision-Making, Business Metrics, Forecasting, Media and Communications, Persuasive Communication, Databases, Database Design, Innovation

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Predictive Analytics with SAS: Build & Deploy Models

    Skills you'll gain: SAS (Software), Model Deployment, Model Evaluation, Predictive Analytics, Predictive Modeling, Advanced Analytics, Regression Analysis, Statistical Modeling, Business Analytics, Data Preprocessing, Data-Driven Decision-Making, Data Mining, Feature Engineering, Model Training, Statistical Methods, Statistical Analysis, Decision Tree Learning, Data Transformation, Model Optimization, Artificial Neural Networks

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Apply Sqoop for HR Data Analytics Projects

    Skills you'll gain: Apache Hadoop, Data Import/Export, HR Tech, People Analytics, Big Data, Data Pipelines, Data Storage, Data Processing, Authentications, Data Migration, SQL, Analytics, Database Management, Data Quality, Performance Tuning, Scalability, Data Security

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Introduction au Marketing des réseaux sociaux

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Budgets, Marketing Planning, Marketing Strategies, Campaign Planning, Data-Driven Marketing, Marketing Effectiveness, Budgeting, Customer Analysis, Journey Mapping, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

1…737475…499

In summary, here are 10 of our most popular marketing analytics courses

  • Analyze Data Using Essential Statistics for Analytics: EDUCBA
  • Univariate Time Series Analytics & Modeling with EViews: EDUCBA
  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • Apply Advanced SQL Server Analytics and Programming: EDUCBA
  • Apply Power BI Projects for Data Analytics: EDUCBA
  • Analyze Business Data Using Tableau BI Analytics: EDUCBA
  • Data Querying in C#: Ecommerce Analytics API: Coursera
  • Applied Football Analytics - Looking at real-world cases: Real Madrid Graduate School Universidad Europea
  • Predictive Analytics with SAS: Build & Deploy Models: EDUCBA
  • Apply Sqoop for HR Data Analytics Projects : EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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