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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Foundations of Business Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, User Research, Human Factors, Human Centered Design, Ideation, User Flows, Competitive Analysis, Mockups

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, User Accounts, Brand Management, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    BI Foundations with SQL, ETL and Data Warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Linux Commands, SQL, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The DIY Musician

    Skills you'll gain: Fundraising and Crowdsourcing, Music Theory, Musical Composition, Music, Peer Review, Brand Strategy, Professional Networking, Social Media, Branding, Production Planning, Sustainable Business, Music Performance, Leadership, Initiative and Leadership, Media Production, Campaign Management, Instrumental Music, Automation, Marketing, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Data Mining

    Skills you'll gain: Data Visualization, Data Visualization Software, Text Mining, Data Presentation, Data Mining, Interactive Data Visualization, Data Storytelling, Dashboard, Tableau Software, Plot (Graphics), Natural Language Processing, Scatter Plots, Unsupervised Learning, Data Mapping, Unstructured Data, Statistical Analysis, Graphing, Big Data, Anomaly Detection, Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Machine Learning

    Skills you'll gain: Regression Analysis, Applied Machine Learning, Feature Engineering, Machine Learning, Image Analysis, Unsupervised Learning, Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Bayesian Statistics, Statistical Modeling, Artificial Intelligence, Deep Learning, Data Mining, Computer Vision, Statistical Machine Learning, Predictive Analytics, Text Mining, Machine Learning Algorithms, Big Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    N

    National Taiwan University

    Operations Research

    Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Report Writing, Business Mathematics, Network Model, Business Modeling, Industrial Engineering, Linear Algebra, Business Operations, Applied Mathematics, Operations Management, Algorithms, Resource Allocation, Case Studies, Engineering Calculations, Project Design, Machine Learning, Program Implementation, Business Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    715 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming and Software Engineering Fundamentals

    Skills you'll gain: Java Programming, Software Design, Debugging, Software Engineering, Javascript, Computer Programming, Event-Driven Programming, Encryption, Algorithms, Image Analysis, Web Applications, Data Processing, Statistical Analysis, Data Import/Export, Predictive Modeling, Integrated Development Environments, Data Manipulation, Data Analysis, Web Servers, Cascading Style Sheets (CSS)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Patrocinio Deportivo

    Skills you'll gain: Case Studies, Proposal Development, Promotional Strategies, Event Marketing, Professional Networking, Stakeholder Engagement, Stakeholder Communications, Strategic Partnership, Branding, Stakeholder Analysis, Brand Awareness, Marketing Communications, Business Marketing, Business Relationship Management, Business Development, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    418 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Innovation, Technical Product Management, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Stakeholder Management, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fundamentals of Quantitative Modeling

    Skills you'll gain: Business Modeling, Mathematical Modeling, Regression Analysis, Statistical Modeling, Risk Analysis, Process Optimization, Forecasting, Predictive Analytics, Business Analytics, Simulation and Simulation Software, Probability, Vocabulary

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.3K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Business Strategy: University of Virginia
  • Start the UX Design Process: Empathize, Define, and Ideate: Google
  • Develop a Company Website with Wix: Coursera
  • BI Foundations with SQL, ETL and Data Warehousing: IBM
  • The DIY Musician: Berklee
  • Data Mining: University of Illinois Urbana-Champaign
  • Machine Learning: University of Washington
  • Operations Research: National Taiwan University
  • Java Programming and Software Engineering Fundamentals: Duke University
  • Patrocinio Deportivo: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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