Competitive strategy courses can help you learn market positioning, competitive analysis, value proposition development, and strategic planning. You can build skills in identifying industry trends, assessing competitor strengths and weaknesses, and crafting effective business strategies. Many courses introduce tools like SWOT analysis, Porter’s Five Forces, and business model canvases, that support evaluating market dynamics and shaping strategic decisions.
Kennesaw State University
Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Target Audience, Brand Awareness, Marketing, Digital Advertising, Market Opportunities, Online Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, MarTech, Business Strategy, Business
Beginner · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel
Build toward a degree
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, Strategic Thinking, Market Dynamics, Target Market, Franchising
Build toward a degree
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Consumer Behaviour, Brand Strategy, Brand Marketing, Brand Management, Product Planning, Product Marketing, Value Propositions, Market Analysis, Target Market, Competitive Analysis, Brand Awareness, Market Research
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Business Strategy, Strategic Thinking, Market Analysis, Competitive Intelligence, Case Studies, Corporate Strategy, Customer Analysis, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Entrepreneurship, Leadership
Intermediate · Guided Project · Less Than 2 Hours

Creo Incubator
Skills you'll gain: Competitive Analysis, Market Analysis, Market Opportunities, Market Research, Target Market, Market Intelligence, Business Strategy, Competitive Intelligence, Go To Market Strategy, Market Dynamics, Entrepreneurship, Focus Group, Business Metrics, Return On Investment, Interviewing Skills
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Strategies, Go To Market Strategy, Entrepreneurship, Competitive Intelligence, Market Opportunities, Innovation, Organizational Strategy, Spreadsheet Software, Leadership
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Strategic Planning, Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Prioritization, Strategic Decision-Making, Organizational Strategy, Performance Measurement, Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities, Entrepreneurship, Leadership
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, Business Modeling, Technology Strategies, Product Lifecycle Management, Business Transformation, Organizational Strategy, Business Strategy, Strategic Thinking, Product Management, New Product Development, Organizational Change, Market Dynamics, Emerging Technologies, Competitive Intelligence, Competitive Analysis, Market Share, Value Propositions, Network Model
Beginner · Course · 1 - 4 Weeks