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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Master Microsoft Office 365 and Power Platform

    Skills you'll gain: Microsoft Copilot, Microsoft Power Platform, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Word, Microsoft Excel, Spreadsheet Software, No-Code Development, Power Platform Architecture & Technical Design, Data Visualization, Collaborative Software, Microsoft Office, Data Integration, Presentations, Data Analysis

    ★ 4.7 (7.4K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Management Accounting, Operations Management, Marketing Planning, Organizational Strategy, Marketing, Performance Measurement, Operations, Strategic Marketing, Product Lining, Communication Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Product Assortment, Operational Analysis, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

    ★ 4.7 (5.2K) · Intermediate · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    MATLAB Programming for Engineers and Scientists

    Skills you'll gain: Prompt Engineering, Scientific Visualization, Image Analysis, Data Visualization Software, File I/O, Matlab, Algorithms, Machine Learning Methods, User Interface (UI), Applied Machine Learning, Prompt Patterns, UI Components, Human Computer Interaction, ChatGPT, LLM Application, Large Language Modeling, Computer Programming, Code Reusability, Data Analysis, Functional Design

    ★ 4.8 (18K) · Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Data Science Methodology

    Skills you'll gain: Data Cleansing, Data Manipulation, Jupyter, Data Preprocessing, Data Wrangling, Business Analysis, Model Deployment, Model Evaluation, Data Modeling, Data Processing, Data Science, Analysis, Data Collection, Analytical Skills, Data Quality, Data Analysis, Software Development Methodologies, Model Training, Data-Driven Decision-Making, Data Mining

    ★ 4.6 (21K) · Beginner · Course · 1 - 4 Weeks

  • N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing

    ★ 4.7 (1.1K) · Mixed · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Big Data

    Skills you'll gain: Apache Spark, Model Evaluation, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Classification Algorithms, Graph Theory, Data Pipelines, Network Model, Model Training, Database Design, Data Modeling, Regression Analysis, Data Mining, Data Management, Data Infrastructure, Data Presentation, Data Processing, MongoDB

    ★ 4.5 (14K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Content Strategy and Creation

    Skills you'll gain: Canva (Software), Content Development and Management, Brand Management, Content Creation, Social Media Content, Content Marketing, Content Strategy, Brand Strategy, Social Media Campaigns, Brand Awareness, Branding, Social Media, Brand Marketing, Social Media Marketing, Content Optimization, Persona Development, Email Marketing, Digital Marketing, Search Engine Optimization, AI Enablement

    Intermediate · Course · 1 - 3 Months

  • D

    Duke University

    Oil & Gas Industry Operations and Markets

    Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Operations, Production Process, Manufacturing and Production, Market Trend, Cost Estimation, Global Marketing, Market Analysis, Natural Resource Management, Prospecting and Qualification

    ★ 4.8 (6.6K) · Mixed · Course · 1 - 4 Weeks

  • K

    Knowledge Accelerators

    Excel to Power BI: Data Analysis & Business Intelligence

    Skills you'll gain: Power BI, Data Presentation, Dashboard Creation, Microsoft Excel, Dashboard, Excel Formulas, Business Intelligence Software, Data Modeling, Datamaps, Business Reporting, Data Sharing, Data Entry, Data Analysis, Management Reporting, Geospatial Information and Technology, Data Storytelling, Data-Driven Decision-Making, Analytics, Trend Analysis, Data Management

    ★ 4.5 (1.7K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    ★ 4.4 (392) · Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Business Process Management, Business Process, Branding, IT Management, Process Management, Brand Marketing, Marketing, Talent Management, Brand Management, Business Process Improvement, Marketing Management, Business Economics, Brand Strategy, Market Dynamics, Economics, Economic Development

    ★ 4.8 (3.2K) · Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Monitor Email KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Performance Measurement, Data-Driven Marketing, Business Intelligence, Performance Metric, Business Metrics, Performance Analysis, Email Marketing, Performance Reporting, Stakeholder Communications, Marketing Analytics, Data-Driven Decision-Making, Data Visualization, Campaign Management, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

1…929394…499

In summary, here are 10 of our most popular marketing analytics courses

  • Master Microsoft Office 365 and Power Platform: Microsoft
  • Value Chain Management: University of Illinois Urbana-Champaign
  • MATLAB Programming for Engineers and Scientists: Vanderbilt University
  • Data Science Methodology: IBM
  • Content, Advertising & Social IMC: Northwestern University
  • Big Data: University of California San Diego
  • Content Strategy and Creation: Coursera
  • Oil & Gas Industry Operations and Markets : Duke University
  • Excel to Power BI: Data Analysis & Business Intelligence: Knowledge Accelerators
  • Creative Content Creation Toolkit: Coursera

Skills you can learn in Marketing

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Social Media Marketing (9)
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