• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • S

    SkillUp

    Protecting Against Money Laundering & Terrorist Financing—US

    Skills you'll gain: Bank Regulations, Financial Regulation, Regulatory Requirements, Regulatory Compliance, Law, Regulation, and Compliance, Compliance Management, Legal Risk, Governance, Operational Risk, Financial Systems, Compliance Training, Threat Detection, Internal Controls

    Beginner · Course · 1 - 4 Weeks

  • D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Marketing, Content Marketing, Marketing Communications, Demand Generation

    Beginner · Course · 1 - 4 Weeks

  • F

    Fred Hutchinson Cancer Center

    Practical Steps for Building Fair AI Algorithms

    Skills you'll gain: ChatGPT, Responsible AI, Generative AI, Data Ethics, Algorithms, LLM Application, Artificial Intelligence, Predictive Modeling, AI literacy, Predictive Analytics, Machine Learning, Decision Intelligence, Ethical Standards And Conduct, Record Keeping, Data Collection, Diversity Awareness, Model Evaluation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Align Design Teams with SCAMPER Brainstorming in Miro

    Skills you'll gain: Brainstorming, UI/UX Strategy, Experience Design, Ideation, User Experience Design, User Interface and User Experience (UI/UX) Design, Design Thinking, Innovation, Design Strategies, Collaborative Software, User Interface (UI) Design, Product Improvement, Team Oriented, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Digital Brand Strategy, Marketing Strategies, Customer experience strategy (CX), Digital Marketing, Strategic Marketing, Marketing Planning, Marketing, Performance Measurement, Customer Analysis, Digital Marketing Campaigns, Data-Driven Marketing, Communication Planning, Sales Strategy, Integrated Marketing Communications, Digital Analysis, Consumer Behaviour, Performance Analysis, Content Marketing, Customer Insights, Marketing Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Banco Interamericano de Desarrollo

    Uso de datos en las organizaciones del S.XXI

    Skills you'll gain: Data Collection, Business Intelligence, Data-Driven Decision-Making, Data Literacy, Data Strategy, Data Analysis, Business Analytics, Data Ethics, Analytics, Big Data, Diversity and Inclusion, Data Quality, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Amazon Connect Contact Lens Fundamentals

    Skills you'll gain: Call Center Experience, Customer Analysis, Customer experience improvement, Customer Insights, Customer Service, Trend Analysis, Taking Meeting Minutes, Text Mining, System Implementation

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Prompt Engineering For Everyone with ChatGPT and GPT-4

    Skills you'll gain: Prompt Patterns, Prompt Engineering Tools, Data Ethics, AI powered creativity, AI literacy, AI Workflows, Decision Making, Data Security

    Intermediate · Course · 1 - 3 Months

  • H

    HubSpot Academy

    Inbound Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Prospecting and Qualification, Persona Development, Sales Development, Sales Strategy, Sales Process, Sales, Sales Prospecting, General Sales Practices, Lead Generation, Customer Analysis, Presentations, Email Automation, Personalized Service, Needs Assessment, Prioritization, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Interests of the average Facebook User

    Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Social Media Analytics, Customer Analysis, Promotional Strategies, Customer Insights, Presentations, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Marketing Analysis dashboard using G-Spreadsheets

    Skills you'll gain: Dashboard, Digital Marketing Tools, Data Visualization, Data Entry, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Query Languages, Digital Marketing, Data Management, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Instagram Optimization: Grow Your Presence

    Skills you'll gain: Instagram, Content Performance Analysis, Content Optimization, Driving engagement, Social Media Management, Data-Driven Marketing, Social Media Analytics, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Performance Metric, Analytics

    Beginner · Course · 1 - 4 Weeks

1…301302303…490

In summary, here are 10 of our most popular customer analytics courses

  • Protecting Against Money Laundering & Terrorist Financing—US: SkillUp
  • Digital Channel Planning Strategy: Digital Marketing Institute
  • Practical Steps for Building Fair AI Algorithms: Fred Hutchinson Cancer Center
  • Align Design Teams with SCAMPER Brainstorming in Miro: Coursera
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • Uso de datos en las organizaciones del S.XXI: Banco Interamericano de Desarrollo
  • Amazon Connect Contact Lens Fundamentals: Amazon Web Services
  • Prompt Engineering For Everyone with ChatGPT and GPT-4: Packt
  • Inbound Sales: HubSpot Academy
  • Interests of the average Facebook User: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok