• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Social Media Marketing, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • C

    CertNexus

    Follow a Machine Learning Workflow

    Skills you'll gain: Data Preprocessing, Data Analysis, Model Training, Data Collection, AI Workflows, MLOps (Machine Learning Operations), Statistical Analysis, Model Deployment, Data Processing, Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Model Evaluation, Descriptive Statistics, Machine Learning Algorithms, Process Management

    ★ 4.7 (21) · Intermediate · Course · 1 - 3 Months

  • U

    University of Arizona

    Marketing Communications: Intro to Consumer Behavior

    Skills you'll gain: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Customer Analysis, Marketing Strategies, Marketing, Customer Insights, Brand Strategy, Target Market, Marketing Management, Marketing Communications, Branding, Storytelling, Influencing, Demography

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    First Steps in Python with Jupyter Notebooks

    Skills you'll gain: Git (Version Control System), Version Control, GitHub, Jupyter, Python Programming, Programming Principles, Software Versioning, Data Science, Generative AI, Development Environment, Computer Programming, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Qlik Sense - Advanced

    Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Scripting, Geospatial Mapping, Scripting Languages, Dashboard, Dashboard Creation, Data Visualization Software, Interactive Data Visualization, Data Manipulation, Data Import/Export, Cascading Style Sheets (CSS), Advanced Analytics

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Looker Studio Pro Essentials

    Skills you'll gain: Looker (Software), Collaborative Software, Google Workspace, Team Oriented, Database Administration, Identity and Access Management, Systems Administration, Google Cloud Platform, Dashboard, Management Reporting, Customer Support, Role-Based Access Control (RBAC), Data Visualization, Content Scheduling, Business Reporting, Data Sharing, Technical Support, Auditing

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Preparing for the Google Cloud Professional Data Engineer Exam 日本語版

    Skills you'll gain: MLOps (Machine Learning Operations), Data Processing, Model Deployment, Data Pipelines, Google Cloud Platform, Applied Machine Learning, Analytics, Database Development, Data Infrastructure, Data Architecture, Data Analysis, Security Controls, Machine Learning, Data Modeling, Cloud Security, Data Visualization, Interactive Data Visualization, Data Storage Technologies, Disaster Recovery

    ★ 4.7 (14) · Advanced · Course · 1 - 3 Months

  • S

    SkillUp

    Data Collection and Root Cause Analysis

    Skills you'll gain: Root Cause Analysis, Correlation Analysis, Regression Analysis, Statistical Methods, Statistics, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Data Literacy, Probability & Statistics, Statistical Analysis, Process Analysis, Six Sigma Methodology, Lean Six Sigma, Quantitative Research, Business Process Improvement, Data Analysis, Process Improvement, Statistical Inference, Operational Efficiency

    ★ 4.3 (14) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Manipulation with dplyr in R

    Skills you'll gain: Data Manipulation, Tidyverse (R Package), Data Wrangling, Data Analysis, R Programming, R (Software), Data Transformation, Statistical Analysis

    ★ 4.6 (22) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Market Research, CRM, and Social Media Management

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Automation and Project Implementation in Azure Databricks

    Skills you'll gain: Databricks, CI/CD, Microsoft Azure, Data Architecture, Integration Testing, Continuous Integration, Continuous Deployment, Data Infrastructure, Data Pipelines, Development Environment, Data Integration, Data Security, Data Processing, Automation, Data Storage, Security Controls

    ★ 4.8 (13) · Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud auf Deutsch

    Skills you'll gain: Google Cloud Platform, Dataflow, Dashboard Creation, Data Pipelines, Model Deployment, Data Preprocessing, Data Lakes, Data Processing, Dashboard, Real Time Data, Tensorflow, Data Warehousing, Apache Spark, Big Data, Data Infrastructure, Cloud Engineering, Applied Machine Learning, Cloud Storage, Data Storage, Model Training

    Intermediate · Specialization · 3 - 6 Months

1…327328329…490

In summary, here are 10 of our most popular customer analytics courses

  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
  • Follow a Machine Learning Workflow: CertNexus
  • Marketing Communications: Intro to Consumer Behavior: University of Arizona
  • First Steps in Python with Jupyter Notebooks: Coursera
  • Qlik Sense - Advanced: Packt
  • Looker Studio Pro Essentials: Google Cloud
  • Preparing for the Google Cloud Professional Data Engineer Exam 日本語版: Google Cloud
  • Data Collection and Root Cause Analysis: SkillUp
  • Data Manipulation with dplyr in R: Coursera
  • Market Research, CRM, and Social Media Management: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok