• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • C

    Coursera

    Les Statistiques d'Audience Facebook

    Skills you'll gain: Target Audience, Facebook, Target Market, Meta Ads Manager, Online Advertising, Social Media Campaigns, Market Opportunities, Customer Analysis, Customer Insights, Social Media Analytics, Social Media Marketing, Data-Driven Marketing, Social Media, Marketing, Data Validation

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Improving Diagnostic Accuracy with GenAI

    Skills you'll gain: Generative AI, Health Informatics, Generative AI Agents, Diagnostic Tests, Prompt Engineering, Responsible AI, Patient Evaluation, Health Technology, Clinical Informatics, Data Integration, AI Integrations, Medical Imaging, Healthcare Ethics, LLM Application, Large Language Modeling

    Beginner · Course · 1 - 4 Weeks

  • I

    Icahn School of Medicine at Mount Sinai

    Systems Biology and Biotechnology Capstone

    Skills you'll gain: Data Synthesis, Network Analysis, Analysis, Biology, Biotechnology, Data Integration, Laboratory Testing, Bioinformatics, Network Model, Systems Integration, Research, Simulation and Simulation Software, Mathematical Modeling

    ★ 4.5 (12) · Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Statistics with Python Using NumPy, Pandas, and SciPy

    Skills you'll gain: Statistics, Correlation Analysis, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Strategy, Brand Marketing, Media and Communications, Brand Strategy, Brand Management, Advertising, Stakeholder Communications, Shared Media, Social Media Analytics, Persuasive Communication, Content Creation, Digital Marketing

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Data Understanding and Data Visualization with Python

    Skills you'll gain: Data Visualization, Matplotlib, Data Processing, Plot (Graphics), Data Storytelling, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Data Structures, Heat Maps, Data Manipulation, Pandas (Python Package), NumPy, Data Transformation, Exploratory Data Analysis, Data Cleansing, Data Mapping, Data Wrangling, Python Programming

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Finde Zielgruppen-Interessen mit Facebook Audience Insights

    Skills you'll gain: Facebook, Target Audience, Persona Development, Social Media Marketing, Personalized Campaigns, Social Media Campaigns, Social Media Analytics, Social Media, Social Media Management, Web Presence, Social Media Strategy, Customer Analysis, Customer Insights, Online Advertising, Advertising Campaigns

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidades Anáhuac

    Impacto de la IA en la Innovación de Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Artificial Intelligence, New Product Development, Business Transformation, Business Modeling, Business Strategies, Case Studies, Product Development, Emerging Technologies, Digital Transformation, Prototyping, Organizational Change, Algorithms, AI literacy, Machine Learning Algorithms, Big Data, Machine Learning

    ★ 4.7 (10) · Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Healthcare Business Strategy and New Venture Design

    Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Health Care Procedure and Regulation, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, Law, Regulation, and Compliance, New Business Development, New Product Development, Product Development, Team Management, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Systems

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Managing Machine Learning Models

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Training, Model Evaluation, Machine Learning Software, Process Modeling, Workflow Management, Predictive Modeling, Governance Risk Management and Compliance, Applied Machine Learning, SAS (Software), Text Mining, R Programming, Performance Analysis, Scheduling

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Dashboards in Qlik Sense: Decision-Support Dashboards

    Skills you'll gain: Interactive Data Visualization, Data Visualization, Exploratory Data Analysis, Dashboard, Dashboard Creation, Data Visualization Software, Data Presentation, Data Integration, Heat Maps, Datamaps, Spatial Data Analysis, Data-Driven Decision-Making, Decision Support Systems, Business Intelligence Software, Spatial Analysis, Geospatial Information and Technology, Data Mapping

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Edureka

    Data Wrangling with MongoDB

    Skills you'll gain: MongoDB, NoSQL, Database Management, Data Maintenance, Database Management Systems, Data Wrangling, Performance Tuning, Database Design, Databases, Data Modeling, Query Languages, Analytics, Data Processing, Data Manipulation, Scalability, Disaster Recovery

    Intermediate · Course · 1 - 3 Months

1…342343344…489

In summary, here are 10 of our most popular customer analytics courses

  • Les Statistiques d'Audience Facebook: Coursera
  • Improving Diagnostic Accuracy with GenAI: Coursera
  • Systems Biology and Biotechnology Capstone: Icahn School of Medicine at Mount Sinai
  • Statistics with Python Using NumPy, Pandas, and SciPy: University of Michigan
  • The Social Media Landscape: University of Colorado Boulder
  • Data Understanding and Data Visualization with Python: Packt
  • Finde Zielgruppen-Interessen mit Facebook Audience Insights : Coursera
  • Impacto de la IA en la Innovación de Negocios: Universidades Anáhuac
  • Healthcare Business Strategy and New Venture Design: University of Illinois Urbana-Champaign
  • Managing Machine Learning Models: SAS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok