Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Digital Marketing Institute
Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Management, Social Media Analytics, Social Media Campaigns, Content Marketing, Instagram, Digital Media Strategy, Digital Advertising, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Earned Media, Customer Engagement
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Business Analytics, Statistical Programming, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, R (Software), Information Technology, Presentations, Advanced Analytics, Predictive Modeling, Analytics, Statistical Analysis, People Analytics, Communication, Data Storytelling, Business Strategy, Business, Data Analysis
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance
Beginner · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Value Propositions, Consulting, Business Consulting, Business Transformation, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Synthesis, Data Literacy, Data Analysis, Constructive Feedback, Value Propositions, Data Integration, Exploratory Data Analysis, Data Presentation, Presentations
Mixed · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI Agents, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, Context Engineering, AI powered creativity, Artificial Intelligence, Expense Reports, Communication, Planning, Marketing
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Workflow Management, Automation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, Web Presence, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Extract, Transform, Load, Database Administration, Data Warehousing, Web Scraping, Data Engineering, Data Pipelines, Database Architecture and Administration, Database Design, Database Management, Relational Databases, Linux Commands, SQL, Apache Kafka, Bash (Scripting Language), Apache Airflow, Shell Script, Data Store, Generative AI, Python Programming, Data Security
Intermediate · Professional Certificate · 3 - 6 Months

Multiple educators
Skills you'll gain: Unsupervised Learning, Supervised Learning, Machine Learning Methods, Model Training, Applied Machine Learning, Machine Learning Algorithms, Transfer Learning, Machine Learning, Jupyter, Data Ethics, Decision Tree Learning, Model Evaluation, Responsible AI, Tensorflow, Scikit Learn (Machine Learning Library), NumPy, Predictive Modeling, Deep Learning, Artificial Intelligence, Classification Algorithms
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Content Optimization, Competitive Analysis, Web Analytics and SEO, Client Services, Target Audience, Content Creation, Social Media Strategy, Search Engine Marketing, Content Strategy, Social Media Content, Social Media Marketing, Data Analysis, Analytics, Branding, Forecasting, Content Performance Analysis, Content Marketing
Beginner · Specialization · 3 - 6 Months