• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • E

    EDUCBA

    Excel Pivot Table Analysis & Visualization

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Literacy, Data Storytelling, Data Presentation, Business Analytics, Excel Formulas, Analytics, Business Workflow Analysis, Data Visualization, Data Analysis, Performance Reporting, Data Synthesis, Analytical Skills, Scalability, Data Manipulation, Operational Efficiency

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    People Data Foundations: Metrics & Visualization

    Skills you'll gain: Dashboard, Dashboard Creation, Employee Retention, Report Writing, Employee Engagement, Employee Surveys, Data Storytelling, People Analytics, HR Tech, Root Cause Analysis, Data Import/Export, Human Resources Software, Decision Making, Data Cleansing, Human Resource Management, Data Visualization, Talent Management, Microsoft Excel, Statistical Analysis, Surveys

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    Azure Databricks Cookbook

    Skills you'll gain: Databricks, Apache Kafka, Azure DevOps, Data Pipelines, Microsoft Azure, CI/CD, Data Lakes, Continuous Integration, Data Integration, Real Time Data, Apache Spark, DevOps, Power BI, Big Data, Data Processing, Data Warehousing, Data Architecture, Cloud Security, Data Management, Performance Tuning

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad Austral

    Pilares de Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Customer Relationship Management, Social Media, Social Media Marketing, Digital Media Strategy, Digital Brand Strategy, Social Media Strategy, Digital Analysis, Marketing Analytics, Marketing Strategies, Social Media Campaigns, Online Advertising, Marketing Planning, Conversion Funnel Analysis, Marketing Strategy and Techniques, Web Analytics, Marketing, Email Marketing, Analytics

    ★ 4.8 (2K) · Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Search Engine Optimization (SEO) with AI

    Skills you'll gain: Agentic Workflows, Search Engine Optimization, Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Generative AI Agents, Cross-Functional Team Leadership, Keyword Research, Prompt Engineering, Semantic Web, Prompt Patterns, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Predictive Analytics, Business Strategy

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    Building AI Agents and Agentic Workflows

    Skills you'll gain: AI Orchestration, AI Workflows, Agentic Workflows, LangChain, LangGraph, LLM Application, Tool Calling, Agentic systems, Generative AI Agents, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Retrieval-Augmented Generation, Generative AI, Prompt Engineering, AI Integrations, Application Development, Data Visualization, Large Language Modeling, Analytics, Software Design Patterns

    ★ 4.6 (261) · Intermediate · Specialization · 1 - 3 Months

    Category: Top AI Program
    Top AI Program
  • U

    University of Pittsburgh

    Advanced Bayesian Methods and Applications

    Skills you'll gain: Bayesian Statistics, Data-Driven Decision-Making, Statistical Modeling, Predictive Analytics, Predictive Modeling, Applied Machine Learning, Markov Model, Statistical Methods, Data Science, Health Informatics, Statistical Inference, Statistical Machine Learning, Statistical Programming, Regression Analysis, Statistical Analysis, Machine Learning, Machine Learning Algorithms, Python Programming, Probability Distribution, Computational Thinking

    Intermediate · Course · 1 - 3 Months

  • C

    Creo Incubator

    Understanding Startup Product, GTM, and Growth for VCs

    Skills you'll gain: Sales Strategy, Product Development, Go To Market Strategy, New Product Development, Sales Process, Sales Management, Experience Design, User Experience, Sales Pipelines, Product Strategy, Commercialization, Growth Strategies, Entrepreneurship, Product Marketing, Entrepreneurial Finance, Investment Management, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    AI Python for Beginners

    Skills you'll gain: Large Language Modeling, Prompt Engineering, LLM Application, Artificial Intelligence, Jupyter, Python Programming, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, AI Integrations, Data Literacy, Application Development, Scripting, Programming Principles, Automation, Computer Programming, Application Programming Interface (API), Package and Software Management, Data Structures

    ★ 4.8 (246) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    SQL for Data Analysis and Business Insights

    Skills you'll gain: Stored Procedure, MySQL Workbench, SQL, Data Cleansing, Data-Driven Decision-Making, MySQL, Exploratory Data Analysis, Database Design, Data Presentation, Data Manipulation, Data Integration, Relational Databases, Data Import/Export, Database Management, Query Languages, Database Software, Report Writing, GitHub, Performance Tuning, Jupyter

    ★ 4.6 (984) · Beginner · Specialization · 3 - 6 Months

  • M

    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Content Performance Analysis, Campaign Management, Social Media Analytics, Digital Marketing Campaigns, Marketing, Digital Marketing, Digital Advertising, Communication

    ★ 4.7 (733) · Beginner · Course · 1 - 4 Weeks

  • G

    Google

    The Power of Statistics

    Skills you'll gain: A/B Testing, Sampling (Statistics), Data Analysis, Analytics, Statistics, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Probability & Statistics, Advanced Analytics, Probability Distribution, Data Science, Statistical Inference, Statistical Programming, Statistical Methods, Probability, Python Programming

    ★ 4.8 (894) · Advanced · Course · 1 - 3 Months

1…949596…490

In summary, here are 10 of our most popular customer analytics courses

  • Excel Pivot Table Analysis & Visualization: EDUCBA
  • People Data Foundations: Metrics & Visualization: Coursera
  • Azure Databricks Cookbook: Packt
  • Pilares de Marketing Digital: Universidad Austral
  • Search Engine Optimization (SEO) with AI: SkillsBooster Academy
  • Building AI Agents and Agentic Workflows: IBM
  • Advanced Bayesian Methods and Applications: University of Pittsburgh
  • Understanding Startup Product, GTM, and Growth for VCs: Creo Incubator
  • AI Python for Beginners: DeepLearning.AI
  • SQL for Data Analysis and Business Insights: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok