Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.

Simplilearn
Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Writing, Literacy, Storytelling, Language Competency, Creativity, Persuasive Communication, Peer Review
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Writing, Writing and Editing, Storytelling, Honesty, Journalism, Journals, Editing, Content Creation, Personal Development, Persistence, Lifelong Learning, Self-Awareness, Investigation, Self-Motivation, Proofreading, Self-Discipline, Creativity, Resilience, Mindfulness, Peer Review
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Layout Design, Target Audience, Design, Ethical Standards And Conduct, Professional Networking, Application Programming Interface (API)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Video Editing, Social Media, Photography, Photo Editing, Branding, Brand Awareness, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Branding, Digital Marketing, Marketing Design, Marketing, Content Management Systems
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, AI Workflows, Content Creation, Brand Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Web Content, Content Development and Management, Content Creation, Content Strategy, AI Enablement, Editing, Generative AI, Writing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Content Creation, Generative AI Agents, Marketing Materials, Ideation, Social Media Content, Content Strategy, Personalized Service, Brainstorming, Search Engine Optimization
Beginner · Course · 1 - 4 Weeks