Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Web Presence, Interviewing Skills, Applicant Tracking Systems, Communication, Google Gemini, Professional Development, Oral Expression, AI literacy, AI Enablement, Brand Strategy, Value Propositions, LLM Application, Follow Through, Business Writing, Writing and Editing, Planning, Google Sheets, Generative AI, Relationship Management, Personal Attributes
★ 4.7 (112) · Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data-Driven Marketing, Digital Brand Strategy, Digital Marketing Campaigns, Customer Engagement, Journey Mapping, Digital Marketing Tools, Direct Marketing, Driving engagement, Marketing Strategy and Techniques, Online Advertising, Digital Advertising, MarTech, Data Architecture, Strategic Marketing, Social Media Marketing, Consumer Behaviour, Customer Insights, Emerging Technologies, Experimentation, Data Visualization
★ 4.7 (23K) · Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Product Strategy, Market Research, Product Planning, Product Marketing, Marketing Communications, Business Research, Strategic Marketing, Consumer Behaviour, Marketing Strategies, Marketing, Value Propositions, Market Analysis, Business Planning, Product Management, Marketing Management, Peer Review, Target Market
★ 4.5 (6.3K) · Beginner · Specialization · 3 - 6 Months

Adobe
Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing Campaigns, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Promotions and Campaigns, Conversion Funnel Analysis, Marketing Effectiveness, Promotional Materials, Product Promotion, Driving engagement, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Diversity Marketing
★ 4.8 (336) · Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel
★ 4.8 (140) · Beginner · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Marketing Effectiveness, Market Opportunities, Target Audience
★ 4.8 (34) · Beginner · Course · 1 - 3 Months

Universidad de Chile
Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing Management, Marketing, Marketing Strategies, Customer Relationship Building, Branding, Marketing Planning, Customer Engagement, Customer Insights, Business Strategy, Value Propositions, Market Dynamics
★ 4.8 (2.3K) · Intermediate · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies
★ 4.8 (13K) · Mixed · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Facebook, Content Marketing, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
★ 4.5 (27) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Online Advertising, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Advertising
★ 4.8 (2.4K) · Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Optimization, Marketing Strategy and Techniques, Goal Setting, Key Performance Indicators (KPIs), Search Engine Optimization, Brand Strategy, Content Scheduling, Strategic Marketing, Content Creation, Marketing Channel, Customer Insights, Writing and Editing, Writing, Selling Techniques, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns
★ 4.5 (5.4K) · Intermediate · Specialization · 3 - 6 Months

Universidad Austral
Skills you'll gain: Digital Marketing Tools, Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Social Media Management, Social Media Content, Customer Relationship Management, Media Buying, Content Performance Analysis, Digital Marketing Campaigns, Digital Brand Strategy, Digital Analysis, Campaign Management, Marketing Budgets, Digital Media Strategy, Marketing, Paid media, Analytics
★ 4.7 (2.7K) · Beginner · Specialization · 3 - 6 Months