• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Otimizando o Marketing Digital

    Skills you'll gain: Campaign Management, Campaign Planning, Digital Marketing Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Performance Reporting, Customer Insights, Marketing Analytics, Customer experience improvement, Customer Engagement, Marketing Communications, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Tools: Machine Learning and AI

    Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, AI Personalization, Digital Marketing Tools, Data-Driven Marketing, Customer Analysis, Marketing Automation, Digital Marketing, Marketing Strategies, Applied Machine Learning, Big Data, Customer Insights, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer un Moodboard pour votre marque avec Canva

    Skills you'll gain: Canva (Software), Visual Storytelling, Creative Design, Graphic Design, Branding, Graphical Tools, Brand Management, Photo Editing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    U

    Università Bocconi

    Moda&Design a Milano: circolarità e competenze.

    Skills you'll gain: Sustainable Systems, Environmental Issue, Packaging and Labeling, Social Impact, Workforce Development, Training and Development, Merchandise Maintenance, Professional Development

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Lecturio

    Nursing Professionalism

    Skills you'll gain: Healthcare Ethics, Clinical Leadership, Patient Advocacy, Patient Safety, Nursing, Nursing Process, Medical Privacy, Patient-centered Care, Informed Consent, Direct Patient Care, Nursing Practices, Clinical Practices, Health Care Procedure and Regulation, Accountability, Risk Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    Beginning Llamafile for Local Large Language Models (LLMs)

    Skills you'll gain: LLM Application, Large Language Modeling, Model Deployment, Embeddings, Application Programming Interface (API), Restful API, Natural Language Processing, Command-Line Interface, Open Source Technology, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Promotional Materials Every Musician Needs

    Skills you'll gain: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Video Production, Videography, Web Presence, Promotional Strategies, Product Promotion, Writing, Photography, Layout Design, Copywriting, Business Writing, Music, Content Creation, Branding, Brand Management, Target Audience, Design Elements And Principles

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Marketing, Product Strategy, Product Management, Trend Analysis, Market Analysis, Competitive Analysis, Brand Management, Branding, Strategic Marketing, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Building RAG and MCP Servers with Claude

    Skills you'll gain: Retrieval-Augmented Generation, Model Context Protocol, Agentic Workflows, Agentic systems, Generative AI Agents, Anthropic Claude, AI Integrations, Tool Calling, LLM Application, Generative AI, Automation, Scalability, Application Programming Interface (API), Servers, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Selenium Automation Testing Across Languages

    Skills you'll gain: Selenium (Software), Test Automation, Behavior-Driven Development, Gherkin (Scripting Language), Test Script Development, Unit Testing, Software Testing, Jenkins, CI/CD, Continuous Integration, Test Tools, Apache Maven, Automation, Test Case, DevOps, Java, Test Data, C# (Programming Language), Java Programming, Python Programming

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    SMART Goals And Beyond: Goal Setting Using Latest Research

    Skills you'll gain: Goal Setting, Smart Goals, Professional Development, Personal Development, Planning, Self-Motivation, Motivational Skills, Decision Making, Time Management, Prioritization, Psychology, Human Development, Scientific Methods, Behavioral Management

    Mixed · Course · 1 - 3 Months

1…100101102…119

In summary, here are 10 of our most popular consumer behavior courses

  • Otimizando o Marketing Digital: Fundação Instituto de Administração
  • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
  • Créer un Moodboard pour votre marque avec Canva: Coursera
  • Moda&Design a Milano: circolarità e competenze.: Università Bocconi
  • Nursing Professionalism: Lecturio
  • Beginning Llamafile for Local Large Language Models (LLMs): Duke University
  • Promotional Materials Every Musician Needs: University of Colorado Boulder
  • Marketing Management Essentials: Product and Branding: IE Business School
  • Building RAG and MCP Servers with Claude: Edureka
  • Apply Selenium Automation Testing Across Languages: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok