• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Create A Sales Automation AI Agent With Replit AI - 2026

    Skills you'll gain: Vibe coding, LLM Application, Generative AI Agents, Email Automation, Agentic Workflows, Large Language Modeling, AI Integrations, Sales Enablement, AI Workflows, Agentic systems, Marketing Automation, Software As A Service, Prompt Engineering, Tool Calling, Sales Process, Sales Development, Sales Operations, Business Logic, No-Code Development, Development Testing

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Web Presence, Brand Awareness, Contract Negotiation, Marketing Effectiveness, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Commercialization, Marketing Strategies, Legal Risk, Market Opportunities, Higher Education

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidades Anáhuac

    Introducción al quirófano

    Skills you'll gain: Sterilization, Operating Room (OR), Surgical Suturing, Surgery, Sterile Procedure, Asepsis, Equipment decontamination, Patient Preparation, Perioperative Care, Medical Surgical Nursing, Hand Hygiene, Personal protective equipment, Behavior Management

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Skills you'll gain: Revenue Management, Upselling, Customer Retention, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Consumer Behaviour, Sustainable Business, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Unit Testing in React.js: Create a Unit Test Suite

    Skills you'll gain: Test Script Development, Unit Testing, Test Case, Development Testing, Test Tools, React.js, API Testing, Software Testing, Web Development Tools, Javascript

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Marketing Analytics, Funnels, and Dashboarding

    Skills you'll gain: Marketing Analytics, Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Marketing, Marketing Effectiveness, Google Analytics, Pivot Tables And Charts, Spreadsheet Software, Web Analytics, Performance Analysis, Trend Analysis, Interactive Data Visualization, Marketing Planning, Business Marketing, Analysis, Analytical Skills, Data Modeling, Data Science, Data Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Éthique, culture et perspectives mondiales

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Responsiveness, Culture, Branding, Cultural Diversity, Intercultural Competence, Cultural Sensitivity, Global Marketing, Stakeholder Management, Stakeholder Analysis, Stakeholder Engagement, Stakeholder Communications, Consumer Behaviour, Decision Making, Case Studies

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Strategy, Brand Marketing, Media and Communications, Brand Strategy, Brand Management, Advertising, Stakeholder Communications, Shared Media, Social Media Analytics, Persuasive Communication, Content Creation, Digital Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Project on Recommendation Engine - Advanced Book Recommender

    Skills you'll gain: Data Preprocessing, Data Processing, AI Personalization, Scalability, Pandas (Python Package), Applied Machine Learning, Machine Learning Methods, Predictive Modeling, Machine Learning Algorithms, NumPy, Model Evaluation, Program Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI For Data Analysts

    Skills you'll gain: Anomaly Detection, Forecasting, Business Intelligence, Operational Performance Management, Data Literacy, Business Reporting, Operational Analysis, Operational Efficiency, Advanced Analytics, Business Analytics, Data Preprocessing, Predictive Analytics, Financial Forecasting, AI Enablement, Information Privacy, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Illinois Tech

    Cloud: Infrastructure as a Service - Bachelor's

    Skills you'll gain: Infrastructure As A Service (IaaS), Cloud Infrastructure, Cloud Services, Cloud Computing, Cloud Platforms, Cloud Computing Architecture, Cloud Management, Cloud-Native Computing, Cloud Applications, Cloud Deployment, Disaster Recovery, Virtual Networking, DevOps, Virtualization, Software Development, Infrastructure Architecture, Cloud Storage, Cloud Security, CI/CD, Business Continuity Planning

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

1…100101102…124

In summary, here are 10 of our most popular consumer behavior courses

  • Create A Sales Automation AI Agent With Replit AI - 2026: Alex Genadinik
  • Sports Marketing and Today's College Athlete: University of Maryland, College Park
  • Introducción al quirófano: Universidades Anáhuac
  • Monetization Models To Boost Lifetime Customer Value (LTV): Alex Genadinik
  • Unit Testing in React.js: Create a Unit Test Suite: Coursera
  • Advanced Marketing Analytics, Funnels, and Dashboarding: Coursera
  • Éthique, culture et perspectives mondiales: University of Illinois Urbana-Champaign
  • The Social Media Landscape: University of Colorado Boulder
  • Project on Recommendation Engine - Advanced Book Recommender: EDUCBA
  • AI For Data Analysts: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok