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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Starweaver

    Threat Hunting Techniques

    Skills you'll gain: Cyber Threat Hunting, Splunk, Threat Detection, Jupyter, Anomaly Detection, Cybersecurity, Data Analysis, Data Science, Applied Machine Learning, Security Information and Event Management (SIEM), Pandas (Python Package), Interactive Data Visualization, Data Cleansing, Data Preprocessing, MLOps (Machine Learning Operations), Unsupervised Learning, Automation

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Agentic AI Content for Practitioners (Teams: Data)

    Skills you'll gain: AI Workflows, Agentic systems, AI Orchestration, AI Enablement, Advanced Analytics, Data Processing, Enterprise Architecture, Automation, Data Transformation, Artificial Intelligence, Continuous Improvement Process, Data Quality, Application Deployment, Scalability, Performance Tuning, Business Metrics, Software Design Patterns

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Automate Project Updates Across Platforms

    Skills you'll gain: Verification And Validation, Collaborative Software, Project Management Software, Automation, Productivity Software, Project Management, Cloud-Based Integration, Internal Communications

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Adobe Illustrator CC: Part 1

    Skills you'll gain: Adobe Illustrator, Adobe Creative Cloud, Graphic Design, Graphic and Visual Design, Adobe Photoshop, Graphic and Visual Design Software, User Interface (UI), Computer Graphics, Document Management, Design Elements And Principles, Typography, Web Content, Productivity Software, Scalability

    Mixed · Course · 1 - 3 Months

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    Packt

    Excel Functions and Formulas

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Pivot Tables And Charts, Statistical Analysis, Data Manipulation, Descriptive Statistics, Data Analysis, Data Cleansing, Data Presentation

    Intermediate · Course · 1 - 3 Months

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    AI CERTs

    AI Essentials

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Social Impact, Problem Solving, Analysis, Business Planning

    Beginner · Course · 1 - 3 Months

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    Packt

    Web Development Fundamentals

    Skills you'll gain: Cascading Style Sheets (CSS), Debugging, jQuery, Hypertext Markup Language (HTML), Javascript, Development Environment, UI Components, User Interface (UI), Animations

    Beginner · Course · 1 - 3 Months

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    Coursera

    Build a Full Website using WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science

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    Rating, 4.4 out of 5 stars
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    4.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

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    Pontificia Universidad Católica de Chile

    Magíster en Ciencia de Datos

    Skills you'll gain: Revenue Management, Model Evaluation, Customer Analysis, Database Design, Data Ethics, Descriptive Analytics, FinTech, Biostatistics, Large Language Modeling, Statistical Reporting, Gerontology, People Analytics, Time Series Analysis and Forecasting, Spatial Data Analysis, Predictive Analytics, Social Determinants Of Health, Cloud Security, Matplotlib, Risk Analysis, Bayesian Statistics

    Earn a degree

    Degree · 1 - 4 Years

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    Coursera

    Analyze Jira: Find Your Open Work

    Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Project Management Software, Timelines, Dashboard, Query Languages, Project Management, Resource Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Automate, Ingest, and Validate Event Data

    Skills you'll gain: Apache Airflow, Dataflow, Extract, Transform, Load, Data Pipelines, Apache Kafka, Real Time Data, AWS Kinesis, Data Validation, Data Warehousing, Event Monitoring, Data Integrity, Snowflake Schema, Continuous Monitoring, Automation, Data Quality, Scalability

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Solution Selling, Account Strategy, Productivity Software, Financial Management, Administrative Support, Negotiation, Sales Process, Business Ethics, Customer Relationship Management (CRM) Software, Contract Negotiation, Key Performance Indicators (KPIs), Sales Prospecting, Customer Service, Account Management, Microsoft Copilot, Budgeting, Content Management, Relationship Building, Consultative Approaches, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Threat Hunting Techniques: Starweaver
  • Agentic AI Content for Practitioners (Teams: Data): Coursera
  • Automate Project Updates Across Platforms: Coursera
  • Adobe Illustrator CC: Part 1: Logical Operations
  • Excel Functions and Formulas: Packt
  • AI Essentials: AI CERTs
  • Web Development Fundamentals: Packt
  • Build a Full Website using WordPress: Coursera
  • Magíster en Ciencia de Datos: Pontificia Universidad Católica de Chile
  • Analyze Jira: Find Your Open Work: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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