• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recruiting, Hiring, and Onboarding Employees

    Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Human Resources Management and Planning, Job Analysis, Talent Acquisition, Human Resources, Human Resource Strategy, Employee Engagement, New Hire Orientations, People Analytics, Talent Sourcing, Interviewing Skills, Diversity and Inclusion

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Security & Compliance on Google Cloud

    Skills you'll gain: AI Security, Security Information and Event Management (SIEM), DevSecOps, Role-Based Access Control (RBAC), Responsible AI, Data Security, Security Strategy, Cloud Deployment, Vulnerability Management, Vulnerability Scanning, Security Management, Continuous Monitoring, Cybersecurity, Cloud Security, Vulnerability Assessments, Threat Modeling, Threat Detection, Incident Response, Security Software, Operations

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    Arizona State University

    AI-Driven Learning Analytics for Workforce

    Skills you'll gain: Training and Development, HR Tech, Diversity and Inclusion, Employee Retention, Performance Management, Gap Analysis, AI Integrations, Emerging Technologies, Ethical Standards And Conduct, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    International Organizations Management

    Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Organizational Leadership, Fundraising, Business Management, Leadership, Governance, Organizational Structure, World History, Branding, Sustainable Development, Cross-Functional Collaboration, Climate Change Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI: Beyond the Chatbot

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Product Strategy, Google Gemini, Generative AI, AI Enablement, AI Workflows, Google Cloud Platform, Google Workspace, AI Integrations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    591 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Anchor Price Like Pro

    Skills you'll gain: Price Negotiation, Negotiation, Contract Negotiation, Overcoming Objections, Sales, General Sales Practices, Value Propositions, Business Communication, Scope Management, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Business Research, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    751 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Intro to Digital Experience and Content Management

    Skills you'll gain: Adobe Experience Manager, Content Management Systems, Content Development and Management, Digital Content, Digital Publishing, Version Control, Web Content, Asset Management, Scalability, Business Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    PracticalGrowth

    Promoting Yourself at Work: Branding & Networking

    Skills you'll gain: Professional Networking, Content Strategy, Content Development and Management, Brand Awareness, Sales Pipelines, Interviewing Skills, Relationship Management, Content Creation, Professional Development, Trustworthiness, Mentorship, Rapport Building, Self-Awareness, Relationship Building, Web Presence, Brand Strategy, Branding, Presentations, Value Propositions, Public Speaking

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Investment Banking Operations & Financial Markets

    Skills you'll gain: Investment Banking, Mergers & Acquisitions, Capital Markets, International Finance, Banking, Banking Services, Financial Trading, Reconciliation, Financial Market, Market Analysis, Corporate Finance, Investments, Financial Services, Financial Analysis, Underwriting, Market Research, Risk Management Framework, Derivatives, Finance, Corporate Strategy

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Complete Commercial Banking

    Skills you'll gain: Commercial Banking, Retail Banking, Banking Services, Bank Regulations, Commercial Lending, Banking, Project Finance, Customer Service, Cash Management, Client Services, Financial Regulation, General Lending, Financial Inclusion, Loans, Lending and Underwriting, Financial Regulations, Customer Relationship Building, Customer Retention, Working Capital, Customer experience strategy (CX)

    5
    Rating, 5 out of 5 stars
    ·
    28 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    No-Code AI for Business Professionals

    Skills you'll gain: Responsible AI, Make.com, Prompt Engineering, AI Workflows, Prompt Patterns, Data Ethics, Microsoft Power Automate/Flow, Agentic Workflows, Business Process Automation, Generative AI Agents, Process Flow Diagrams, AI Orchestration, No-Code Development, Model Deployment, Risking, AI Enablement, Business Priorities, LLM Application, Prompt Engineering Tools, Artificial Intelligence

    Beginner · Specialization · 1 - 3 Months

1…105106107…482

In summary, here are 10 of our most popular marketing strategy courses

  • Recruiting, Hiring, and Onboarding Employees: University of Minnesota
  • Security & Compliance on Google Cloud: Google Cloud
  • AI-Driven Learning Analytics for Workforce: Arizona State University
  • International Organizations Management : University of Geneva
  • Gen AI: Beyond the Chatbot: Google Cloud
  • Anchor Price Like Pro: Coursera
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Intro to Digital Experience and Content Management: Adobe
  • Promoting Yourself at Work: Branding & Networking: PracticalGrowth
  • Investment Banking Operations & Financial Markets: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok