• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    P

    Pearson

    Groups and Teams in the Workplace

    Skills you'll gain: Teamwork, Organizational Leadership, Team Leadership, Leadership Studies, Team Performance Management, Team Building, Team Management, Team Oriented, Collaboration, Organizational Effectiveness, Cooperation, Negotiation, Interpersonal Communications, Business Communication, Communication Strategies, Conflict Management, Internal Communications, Communication, Behavior Management, Coordinating

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Management Consulting

    Skills you'll gain: Data Cleansing, Presentations, Data Presentation, Consulting, Microsoft PowerPoint, Management Consulting, Executive Presence, Business Consulting, Excel Formulas, Benchmarking, Microsoft Excel, Proposal Writing, Storytelling, Data Storytelling, Analytical Skills, Proposal Development, Lean Six Sigma, Interviewing Skills, Six Sigma Methodology, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Job Ready
    Job Ready
    M

    Meta

    Meta Data Analyst

    Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Performance Metric, Information Privacy, Pandas (Python Package), Data Analysis, Data Visualization Software, Spreadsheet Software, Analytics, SQL, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Cybersecurity Careers

    Skills you'll gain: Cybersecurity, Information Technology, Cyber Security Strategy, Technical Support and Services, Computer Security Awareness Training, Network Security, Data Security, Cyber Security Policies, Information Assurance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    STARWEAVER

    AI for Non-Technical Professionals

    Skills you'll gain: Responsible AI, Google Gemini, Generative AI, ChatGPT, Anthropic Claude, AI Enablement, AI literacy, AI Product Strategy, Microsoft Copilot, Gemini, AI powered creativity, AI Workflows, GitHub Copilot, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, AI Integrations, Data Management, Business Leadership, Professional Development, Business Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Negotiating in the Age of AI

    Skills you'll gain: Negotiation, Contract Negotiation, Price Negotiation, Closing (Sales), General Sales Practices, Selling Techniques, Responsible AI, Procurement, Business Ethics, Leadership, AI Enablement, Business Leadership, Ethical Standards And Conduct, AI Product Strategy, AI Integrations, AI Security, Organizational Leadership, AI powered creativity, Leadership and Management, Thought Leadership

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    E

    ESSCA School of Management

    The Persona Method for Innovation

    Skills you'll gain: Persona (User Experience), Design Thinking, Persona Development, Human Centered Design, Generative AI, AI literacy, Innovation, User Research, Responsible AI, User Centered Design, Solution Design, Product Development, Ideation, Customer Analysis, Customer Insights, Market Research, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Gandhian Thought and Communication

    Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    HRCI

    Business Management Foundations for HR

    Skills you'll gain: Human Resources, Governance, Workplace inclusivity, Human Resource Policies, Human Resource Strategy, Human Resources Information System (HRIS), Business Management, Human Resources Management and Planning, Risk Mitigation, Human Resource Management, Mitigation, Organizational Change, Organizational Structure, Labor Compliance, Risk Analysis, Business Administration, Change Management, Stakeholder Engagement, Governance Risk Management and Compliance, People Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Build your business brand using Canva

    Skills you'll gain: Canva (Software), Logo Design, Content Scheduling, Branding, Brand Strategy, Graphic Design, Graphic and Visual Design Software, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    208 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media, Social Media Content, Performance Measurement, Goal Setting, Social Media Analytics, Active Listening, Digital Media Strategy, Marketing Strategies, Marketing, Drive Engagement, Key Performance Indicators (KPIs), Resource Management, Resource Allocation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    764 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Customer-Focused Entrepreneurship: Service Insight & Loyalty

    Skills you'll gain: Customer Service, Customer Retention, Customer Relationship Management, Loyalty Programs, Customer Relationship Building, Brand Loyalty, Customer Insights, User Feedback, Customer Engagement, Customer experience strategy (CX), Customer experience improvement, Customer Analysis, Strategic Thinking, User Research, Relationship Management, Consumer Behaviour, Business Strategy, Entrepreneurship, Active Listening

    Beginner · Course · 1 - 4 Weeks

1…105106107…529

In summary, here are 10 of our most popular marketing strategy courses

  • Groups and Teams in the Workplace: Pearson
  • Management Consulting: Emory University
  • Meta Data Analyst: Meta
  • Introduction to Cybersecurity Careers: IBM
  • AI for Non-Technical Professionals: STARWEAVER
  • Negotiating in the Age of AI: Chris Croft Training
  • The Persona Method for Innovation: ESSCA School of Management
  • Gandhian Thought and Communication: Sage Publications
  • Business Management Foundations for HR: HRCI
  • Build your business brand using Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok