YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Opportunities, Competitive Intelligence, Business Strategy, Revenue Management, Strategic Marketing, Product Lining, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, Regulation and Legal Compliance, Commercial Laws
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Storytelling, Canva (Software), Visual Storytelling, Graphical Tools, Animations, Graphic Design, Design and Product, Business, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Growth Strategies, Product Lining, Strategic Communication, User Experience
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing
Intermediate · Guided Project · Less Than 2 Hours

STARWEAVER
Skills you'll gain: Data Storytelling, Active Listening, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Non-Verbal Communication, Sales Strategy, Sales Presentations, Customer Relationship Management (CRM) Software, Writing, Persuasive Communication, Team Collaboration, Virtual Teams, Storytelling, Communication, Verbal Communication Skills, Marketing Communications, Communication Strategies
Intermediate · Specialization · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Business Strategies, Growth Strategies, Business, Economics, Natural Resource Management, Digital Transformation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Social Media Strategy, Web Presence, Administration, Editing, Customer Communications Management, Marketing Automation, Marketing, Automation
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Graphics Software, Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Graphic Design, Social Media, Graphic and Visual Design Software, Content Creation, Marketing Design, Instagram, Editing, Photo Editing, Branding, Marketing, Video Editing
Beginner · Guided Project · Less Than 2 Hours

STARWEAVER
Skills you'll gain: Responsible AI, Organizational Change, AI Product Strategy, Operational Efficiency, AI Enablement, Stakeholder Engagement, Technology Roadmaps, Change Management, Google Gemini, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Corporate Sustainability, Prompt Engineering, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Process, Selling Techniques, Sales Prospecting, HubSpot CRM, Sales, Prospecting and Qualification, General Sales Practices, Sales Strategy, Customer Relationship Management (CRM) Software, Customer Relationship Management, Lead Generation, Negotiation, Business Writing, LinkedIn, Value Propositions, Planning
Beginner · Course · 1 - 3 Months