• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.


Popular Customer Insights Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Design Innovation

    Skills you'll gain: Design Thinking, Innovation, Ideation, Human Centered Design, Brainstorming, Strategic Leadership, Leadership, Storyboarding, Customer Engagement, Creative Thinking, Collaboration, Qualitative Research, Empathy

    4.2
    Rating, 4.2 out of 5 stars
    ·
    334 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    197 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    Precision Bookkeeping: Records, Reconciliation, Reporting

    Skills you'll gain: Reconciliation, Accounting Records, Bookkeeping, Financial Reporting, Accounting, Financial Acumen, Compliance Management, Regulatory Compliance, Verbal Communication Skills, Internal Controls, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data Integration and Processing

    Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Big Data, Data Pipelines, Data Processing, Data Management, NoSQL, Analytics, Splunk, Database Systems, MongoDB, Pandas (Python Package), SQL, PostgreSQL

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Data Science in Stratified Healthcare and Precision Medicine

    Skills you'll gain: Precision Medicine, Bioinformatics, Image Analysis, Biomedical Technology, Medical Imaging, Big Data, Data Science, Health Informatics, Statistical Modeling, Machine Learning, Natural Language Processing, Probability & Statistics, Text Mining, Data Integration, Network Analysis, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    339 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    197 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Marketing Strategy and Techniques, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    A

    Amazon Web Services

    Fundamentals of Machine Learning and Artificial Intelligence

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Deep Learning, AI Enablement, Artificial Intelligence, Amazon Web Services, Applied Machine Learning, Machine Learning, Digital Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Python Data Visualization

    Skills you'll gain: Data Visualization Software, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Data Processing, Data Integration, Data Import/Export, Program Development, Data Structures, Software Documentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    547 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Lead Generation Messenger Chatbot using Chatfuel

    Skills you'll gain: Lead Generation, Email Automation, No-Code Development, Google Sheets, Application Deployment, Real Time Data, Customer Communications Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    329 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Essentials with Azure Fundamentals

    Skills you'll gain: Microsoft Azure, Cloud Management, Cloud Computing, Cloud Infrastructure, Infrastructure As A Service (IaaS), Cloud Platforms, Infrastructure as Code (IaC), Virtual Machines, System Monitoring, Cloud Security, Scalability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to customer insights

customer insights: new product development orientation
customer insights: quantitative techniques
enhancing customer insights with generative ai
genai for marketing and customer insights
genai for customer insights
1…111112113…343

In summary, here are 10 of our most popular customer insights courses

  • Introducción al Marketing: University of Pennsylvania
  • Leadership Through Design Innovation: Northwestern University
  • Foundations of Business Strategy and Research: Coursera
  • Precision Bookkeeping: Records, Reconciliation, Reporting: Coursera
  • Big Data Integration and Processing: University of California San Diego
  • Data Science in Stratified Healthcare and Precision Medicine: The University of Edinburgh
  • Product Management: Initial Product Strategy and Plan: SkillUp
  • Sustainable high-end tourism: Universitat Autònoma de Barcelona
  • Fundamentals of Machine Learning and Artificial Intelligence: Amazon Web Services
  • Python Data Visualization: Rice University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok