Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Color Theory, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling, Business Analytics, Data Science, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: NoSQL, Big Data, Data Pipelines, Databases, Real Time Data, Scalability, Distributed Computing, Data Processing, Database Architecture and Administration, Data Integrity, Machine Learning Algorithms, Machine Learning
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Exploratory Data Analysis, Data Literacy, Data Storytelling, Data-Driven Decision-Making, Data Presentation, SAS (Software), Trend Analysis, Data Manipulation, Data Analysis, Data Quality, Analysis, Scatter Plots, Analytics, Data Visualization, Interactive Data Visualization, Technical Communication, Data Ethics, Data Visualization Software, Research, Data Cleansing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Natural Language Processing, Keras (Neural Network Library), Generative AI, Generative Model Architectures, Image Analysis, Artificial Neural Networks, Text Mining, Computer Vision, Tensorflow, Deep Learning, Feature Engineering, Performance Testing, Machine Learning Methods, Applied Machine Learning, Google Cloud Platform, Application Development, Data Processing, Systems Development, Python Programming, Data Transformation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: User Experience Design, Responsible AI, User Interface and User Experience (UI/UX) Design, UI/UX Research, Design Thinking, Experience Design, Persona (User Experience), Artificial Intelligence, Design Research, User Interface (UI), User Interface (UI) Design, User Centered Design, Design Reviews, Wireframing, Prompt Patterns, User Story, Prototyping, Presentations, Professional Development, Storyboarding
Advanced · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Statistical Modeling, Statistical Methods, Statistical Inference, Bayesian Statistics, Data Visualization, Statistics, Matplotlib, Statistical Visualization, Statistical Software, Probability & Statistics, Statistical Analysis, Jupyter, Statistical Programming, Regression Analysis, Data Visualization Software, Predictive Modeling, Data Analysis, Python Programming
Beginner · Specialization · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration
Mixed · Course · 1 - 4 Weeks