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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for Executives & Business Leaders: An Introduction

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, AI Product Strategy, AI Enablement, Risking, AI literacy, LLM Application, Artificial Intelligence, Large Language Modeling, Business Ethics, Business Transformation, Business Leadership, Governance, Customer experience improvement, Customer Service

    4.6
    Rating, 4.6 out of 5 stars
    ·
    557 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Leadership Strategies for AI and Generative AI

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, AI Security, AI Enablement, Business Leadership, Strategic Leadership, AI Product Strategy, Generative Adversarial Networks (GANs), Business Strategy, Ethical Standards And Conduct, Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    241 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Job Ready
    Job Ready
    U

    University of Colorado Boulder

    Master of Science in Data Science

    Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization, Supervised Learning

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Value Propositions, Cross-Channel Marketing, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Business Valuation, Continuous Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Analysis and Business Applications

    Skills you'll gain: Responsible AI, Microsoft Excel, Prompt Engineering, Analytics, Data Analysis, Presentations, Analytical Skills, Management Reporting, Spreadsheet Software, Business Analytics, Prompt Patterns, Excel Formulas, Proposal Development, Data Ethics, Business Reporting, Microsoft Copilot, Data Science, Decision Support Systems, Business Operations, Strategic Decision-Making

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Job Ready
    Job Ready
    U

    University of Colorado Boulder

    Master of Science in Artificial Intelligence

    Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization, Supervised Learning

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, Engineering Management, New Product Development, Strategic Leadership, Agile Methodology, Team Management, Leadership and Management, Product Lifecycle Management, Agile Product Development, Technology Strategies, Strategic Thinking, Team Leadership, Strategic Partnership, Corporate Strategy, Organizational Effectiveness, Entrepreneurship, Organizational Structure, Business Strategy, New Business Development, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    738 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Bestseller
    Bestseller
    G

    Google

    Google Agile Essentials

    Skills you'll gain: Scrum (Software Development), Agile Project Management, Backlogs, Sprint Planning, Agile Methodology, User Story, Data-Driven Decision-Making, Agile Software Development, Project Estimation, Product Requirements, Agile Product Development, Waterfall Methodology, Lean Methodologies, Project Performance, Kanban Principles, Product Management, Project Management, Prioritization, Estimation, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    119 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Program Management

    Skills you'll gain: Stakeholder Management, Program Management, Stakeholder Communications, Communication Planning, Scheduling, Team Management, Team Performance Management, Procurement, Solution Delivery, Cost Management, Project Management Institute (PMI) Methodology, Teamwork, Leadership and Management, Organizational Change, Agile Product Development, Kanban Principles, Project Portfolio Management, Strategic Leadership, Communication, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    184 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, User Interface and User Experience (UI/UX) Design, User Experience, Wireframing, User Interface (UI), User Research, UI/UX Research, Web Design and Development, User Centered Design, Design Strategies, Persona Development, Design Research, Mockups, Usability Testing, Software Development Methodologies, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Introduction to Market Research

    Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Proposal Writing, Research Reports, Research Methodologies, Business Research, Marketing Management, Marketing, Surveys, Report Writing, Research, Qualitative Research, Data Analysis, Focus Group, Business Ethics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • GenAI for Executives & Business Leaders: An Introduction: IBM
  • Leadership Strategies for AI and Generative AI: Fractal Analytics
  • Master of Science in Data Science: University of Colorado Boulder
  • Strategic Brand Management: S.P. Jain Institute of Management and Research
  • Data Analysis and Business Applications: Microsoft
  • Generative AI for Marketers: Microsoft
  • Master of Science in Artificial Intelligence: University of Colorado Boulder
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • Google Agile Essentials: Google
  • Microsoft Program Management: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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