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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


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    Starweaver

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

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    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Data-Driven Marketing, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Diversity Marketing, Marketing Communications, Branding, Media Strategy, Consumer Behaviour, Marketing Strategy and Techniques

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    Rating, 4.4 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Brand Awareness, Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Strategic Thinking, Market Trend, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, AI Integrations, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Uncover Insights: AI-Driven Focus Groups

    Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI

    Beginner · Course · 1 - 4 Weeks

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    Kennesaw State University

    Social Media & Marketing - Jagdish Sheth

    Skills you'll gain: Marketing, MarTech, Marketing Management, Marketing Channel, Shared Media, Social Media Marketing, Marketing Strategies, Digital Transformation, Content Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Social Media, Social Media Strategy, Branding, Digital Media Strategy, Brand Awareness, Market Dynamics, Online Advertising, Digital Advertising

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Design Impactful Dashboards: Visualize and Evaluate Data

    Skills you'll gain: Dashboard, Data Synthesis, Usability Testing, Dashboard Creation, Data Integration, Usability, Data Presentation, Market Research, User Feedback, Interactive Data Visualization, Looker (Software), Data Visualization, Product Improvement, Tableau Software, Peer Review, User Centered Design, Grafana, Driving engagement, Graphic and Visual Design

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    RFIs: Distinguish, Apply, and Win

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Purchasing, Bidding, Standard Operating Procedure, Record Keeping, Business Writing, Strategic Decision-Making, Decision Making, Data Compilation, File Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Identify Buyer Segments with Data Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Statistical Reporting, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Visualize and Analyze Survey Data with Power BI

    Skills you'll gain: Dashboard Creation, Power BI, Data Visualization Software, Interactive Data Visualization, Data Presentation, Data Storytelling, Business Intelligence, Data Import/Export, Data Sharing, Data Modeling, Data Transformation, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Insightful Reports and Presentations

    Skills you'll gain: Data Presentation, Report Writing, Data Storytelling, Presentations, Research Reports, Data Visualization, Business Reporting, Microsoft PowerPoint, Business Communication, Branding, Business Metrics

    Beginner · Course · 1 - 4 Weeks

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    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Planning, Product Marketing, Product Strategy, Product Improvement, Financial Statement Analysis, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Financial Acumen, Leadership Studies, Financial Statements, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • ChatGPT (and other AI) for Product Management & Innovation: Starweaver
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Brand Equity, Analytics & Marketing Intelligence: Coursera
  • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera
  • Uncover Insights: AI-Driven Focus Groups: Coursera
  • Social Media & Marketing - Jagdish Sheth: Kennesaw State University
  • Design Impactful Dashboards: Visualize and Evaluate Data: Coursera
  • RFIs: Distinguish, Apply, and Win: Coursera
  • Identify Buyer Segments with Data Analytics: Coursera
  • Visualize and Analyze Survey Data with Power BI: Coursera

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