YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

IESE Business School
Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Concision, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Team Building, Corporate Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management
Beginner · Guided Project · Less Than 2 Hours

Howard University
Skills you'll gain: Business Software, Information Systems, Enterprise Application Management, Management Information Systems, Information Technology, Enterprise Resource Planning, Information Systems Security, E-Commerce, Business Systems Analysis, Systems Analysis, Computer Hardware, Data Warehousing, Decision Support Systems, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Data Ethics, Business Process Management, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research
Beginner · Guided Project · Less Than 2 Hours

Multiple educators
Skills you'll gain: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Digital Transformation, Strategic Thinking, Market Opportunities, Design Strategies, Design and Product, Innovation
Intermediate · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Marketing, Social Media Management, Social Media, Stakeholder Communications, Marketing Communications, Branding, Brand Strategy, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Corporate Sustainability, User Feedback
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Digital Marketing, Google Analytics, Brand Awareness, Social Media Marketing, Content Marketing, Digital Advertising, Marketing Effectiveness, Brand Strategy, Email Marketing, Performance Measurement, Brand Management, Brand Marketing, Marketing Channel, Marketing, Marketing Budgets, Search Engine Optimization, AI Enablement, Communication, Generative AI
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Media and Communications, Digital Media Strategy, Social Media Campaigns, Online Advertising, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Digital Marketing Campaigns, Digital Communications, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Strategic Communication, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Infographics, Video Production, Photo/Video Production and Technology, Content Creation, Visual Design, Design, Video Editing, Graphic Design, Graphics Software, Digital Design, Graphic and Visual Design Software, Design Software
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Conceptual Design, Prototyping, Team Performance Management, Market Research, Sustainable Business, Design and Product, Project Portfolio Management, Agile Product Development, Marketing, Product Marketing
Build toward a degree
Beginner · Specialization · 3 - 6 Months