• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Strategy

Brand Strategy Courses

Brand strategy courses can help you learn market positioning, audience segmentation, brand messaging, and competitive analysis. You can build skills in creating brand identities, developing unique value propositions, and crafting effective marketing campaigns. Many courses introduce tools like SWOT analysis, brand equity measurement frameworks, and digital marketing platforms, that support implementing your strategies and measuring their impact in practical work.

Popular Brand Strategy Courses and Certifications


  • C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Risking, Marketing Analytics, Data Presentation, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    ★ 4.6 (205) · Intermediate · Specialization · 3 - 6 Months

  • I

    IBM

    Introduction to Software, Programming, and Databases

    Skills you'll gain: Generative AI, Cloud Computing Architecture, Generative AI Agents, Systems Development Life Cycle, Cloud Deployment, Artificial Intelligence and Machine Learning (AI/ML), Cloud Services, Database Management Systems, Artificial Intelligence, Software Development Methodologies, Data Strategy, Database Application, Programming Principles, Data Storage Technologies, Cross Platform Development, Package and Software Management, Data-Driven Decision-Making, Computer Programming, Other Programming Languages

    ★ 4.7 (466) · Beginner · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    The Olympic Games and the Media

    Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Relations, Media Strategy, Video Production, Social Media Campaigns, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Media Planning, Production Schedule, Social Media Strategy, Storytelling, Commercialization, Intellectual Property

    ★ 4.7 (168) · Beginner · Course · 1 - 3 Months

  • G

    Goldman Sachs

    Fundamentals of Leadership, with Goldman Sachs 10,000 Women

    Skills you'll gain: Professional Development, Leadership, Business Planning, Auditing, Strategic Planning

    ★ 4.7 (718) · Mixed · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Foundations of Diversity and Inclusion at Work TeachOut

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Diversity Training, Diversity and Inclusion, Diversity Programs, Diversity Awareness, Organizational Change, Discussion Facilitation, Culture Transformation, Empathy & Emotional Intelligence, Organizational Leadership, Social Justice, Conflict Management, Leadership, Interpersonal Communications, Business Strategy

    ★ 4.4 (154) · Beginner · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    IA Para Todos (Português)

    Skills you'll gain: AI Product Strategy, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Artificial Intelligence, Data Ethics, Responsible AI, Applied Machine Learning, AI literacy, Data Science, Machine Learning, Artificial Neural Networks, Deep Learning

    ★ 4.8 (30) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Lining, Communication Planning, Product Strategy, Marketing, Product Assortment, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Product Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Advertising Campaigns, Consumer Behaviour, Promotional Strategies, Market Opportunities, Value Propositions, Writing

    ★ 4.8 (734) · Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    MBE Mastering Business Essentials

    Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Financial Statement Analysis, Operations, Supply Chain, Supply Chain Management, Financial Analysis, Strategic Thinking, Income Statement, Corporate Finance, Quality Improvement, Marketing Strategy and Techniques, Marketing Effectiveness, Business Valuation, Marketing Strategies, Market Dynamics, Marketing Communications, Lean Six Sigma

    ★ 4.9 (96) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Copenhagen

    Scandinavian Film and Television

    Skills you'll gain: Electronic Media, Art History, Social Studies, Media Production, Social Sciences, Media and Communications, Cinematography, Cultural Diversity, European History, International Relations, Case Studies, Aesthetics, Storytelling, Social Justice, Social Impact

    ★ 4.7 (603) · Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    Executive AI Leadership Mastery

    Skills you'll gain: Responsible AI, Organizational Change, AI Enablement, Operational Efficiency, Stakeholder Engagement, Technology Roadmaps, Decision Intelligence, Innovation, Google Gemini, Anthropic Claude, Change Management, Business Transformation, Leadership, Content Strategy, Corporate Communications, Digital Media Strategy, Non-Verbal Communication, Verbal Communication Skills, Communication Strategies, Communication

    ★ 3.8 (29) · Intermediate · Specialization · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Marketing, Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Analysis, Branding, Customer Insights, Target Market, Customer experience strategy (CX), Brand Strategy, Target Audience, Experience Design

    ★ 4.7 (282) · Beginner · Course · 1 - 4 Weeks

  • D

    DeepLearning.AI

    Building Systems with the ChatGPT API

    Skills you'll gain: ChatGPT, OpenAI API, LLM Application, Large Language Modeling, Prompt Engineering, Prompt Patterns, AI Workflows, OpenAI, Generative AI Agents, Self Service Technologies, Jupyter

    ★ 4.7 (342) · Beginner · Project · Less Than 2 Hours

1…125126127…380

In summary, here are 10 of our most popular brand strategy courses

  • GenAI for Marketing and Customer Insights: Coursera
  • Introduction to Software, Programming, and Databases : IBM
  • The Olympic Games and the Media: Universitat Autònoma de Barcelona
  • Fundamentals of Leadership, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Foundations of Diversity and Inclusion at Work TeachOut: University of Virginia
  • IA Para Todos (Português): DeepLearning.AI
  • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
  • MBE Mastering Business Essentials: Emory University
  • Scandinavian Film and Television: University of Copenhagen
  • Executive AI Leadership Mastery: Starweaver

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok