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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Doing more with Google Sheets

    Skills you'll gain: Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Google Workspace, Collaborative Software, Data Sharing, Data Presentation, Data Visualization, Data Visualization Software, Data Analysis, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Scenario and Root Cause Analysis with Generative AI

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Project Management, Productivity Software, Microsoft Office, Project Planning, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    911 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Development, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Regional Sales, Organizational Structure, Strategic Planning, Inside Sales, Marketing Budgets, Expense Reports

    4.5
    Rating, 4.5 out of 5 stars
    ·
    447 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    Real-World SQL Projects - 5 Hands-On Case Studies

    Skills you'll gain: Data Cleansing, Analytical Skills, Data Wrangling, SQL, Data Preprocessing, Data Analysis, Data Manipulation, Query Languages, Problem Solving, Case Studies, GitHub, Relational Databases, Analytical Testing, Data Modeling

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Equity Research & Financial Modeling in Excel

    Skills you'll gain: Financial Statement Analysis, Cash Flows, Financial Modeling, Financial Statements, Revenue Forecasting, Financial Analysis, Cash Flow Forecasting, Equities, Income Statement, Private Equity, Financial Forecasting, Financial Accounting, Business Valuation, Balance Sheet, Market Dynamics, Financial Data, Excel Formulas, Market Analysis

    Mixed · Course · 1 - 3 Months

  • U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Content Optimization, Keyword Research, Search Engine Optimization, Web Analytics and SEO, Verbal Communication Skills, Client Services, Oral Expression, Content Strategy, Project Portfolio Management, Presentations, Project Management, Prioritization, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    494 reviews

    Intermediate · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media, Social Media Management, Marketing, Marketing Strategies, Active Listening, Marketing Planning, Key Performance Indicators (KPIs), Drive Engagement, Campaign Planning, Goal Setting, Customer Engagement, Resource Allocation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    762 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Petroleum Industry, Energy and Utilities, Oil and Gas, Market Dynamics, Strategic Thinking, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Stakeholder Engagement, Business Analytics, Economics, Stakeholder Management, Business Analysis Tools, Political Sciences, Resource Utilization, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    508 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Optimizing Data Models and Performance in Microsoft Fabric

    Skills you'll gain: Data Analysis Expressions (DAX), Azure DevOps, Azure DevOps Pipelines, Power BI, Model Optimization, Data Lakes, Data Architecture, Data Modeling, Performance Tuning, Development Environment, Data Warehousing, Security Controls, Data Store, Data Storage Technologies, Process Optimization, Data Security, Application Deployment, Git (Version Control System), Data Analysis, Python Programming

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Power BI Foundations and Solution Architecture

    Skills you'll gain: Power Platform Architecture & Technical Design, Power BI, Solution Architecture, Data Architecture, Microsoft Azure, Data Modeling, Data Store, Data Mart, Business Intelligence, Data Sharing, Dashboard, Data Integration, Dataflow, Data Storage, Data Analysis, AI Product Strategy, Data Quality, Python Programming

    Intermediate · Course · 1 - 3 Months

  • U

    University of Washington

    Machine Learning: Classification

    Skills you'll gain: Classification Algorithms, Applied Machine Learning, Model Training, Logistic Regression, Supervised Learning, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Model Evaluation, Machine Learning Methods, Text Mining, Machine Learning Algorithms, Scalability, Model Optimization, Risking, Machine Learning, Natural Language Processing, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Doing more with Google Sheets: Google Cloud
  • Scenario and Root Cause Analysis with Generative AI: Microsoft
  • Create a Project Management Tracker using Microsoft Excel: Coursera
  • Sales Operations/Management: West Virginia University
  • Real-World SQL Projects - 5 Hands-On Case Studies: Packt
  • Equity Research & Financial Modeling in Excel: EDUCBA
  • Google SEO Capstone Project: University of California, Davis
  • Las redes sociales en acción: Tecnológico de Monterrey
  • Fundamentals of Global Energy Business: University of Colorado System
  • Optimizing Data Models and Performance in Microsoft Fabric: Packt

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Market (economics) (28)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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