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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Excel Modeling for Professionals: Best Practices & Pitfalls

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Modeling, Verification And Validation, Financial Modeling, Business Modeling, Spreadsheet Software, Technical Documentation, Product Testing, Data Validation, Data Integrity, Data Management, Organizational Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Public Speaking with Canva

    Skills you'll gain: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia

    4.6
    Rating, 4.6 out of 5 stars
    ·
    246 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Building Smarter: BIM in Practice

    Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Construction Engineering, Commercial Construction, Engineering Analysis, Construction Estimating, Emerging Technologies, Civil and Architectural Engineering, Architectural Engineering, Drafting and Engineering Design, Coordination, Computer-Aided Design, Structural Engineering, As-Built Drawings, Engineering Documentation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    144 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    A Guide to Healthcare Innovation: Principles and Practice

    Skills you'll gain: Innovation, Product Development, Design Thinking, New Product Development, Health Systems, Commercialization, Ideation, Health Technology, Social Studies, Economics, Policy, and Social Studies, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Mockup in Figma

    Skills you'll gain: Mockups, Figma (Design Software), Design, Packaging and Labeling, Product Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    75 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides

    Skills you'll gain: Presentations, Public Speaking, Verbal Communication Skills, Infographics, Peer Review, Communication, Storytelling, Constructive Feedback, Communication Strategies, Concision, Diagram Design, Trustworthiness, Planning, Organizational Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    453 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Legal Contracts and Agreements for Entrepreneurs

    Skills you'll gain: Commercial Laws, Risk Management, Business Risk Management, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Contract Negotiation, Entrepreneurship, Contract Management, Contract Review, Legal Strategy, New Business Development, Civil Law, Lawsuits, Intellectual Property, Sales Presentation, Finance, Fundraising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Intro to AR/VR/MR/XR: Technologies, Applications & Issues

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Web Content Accessibility Guidelines, Emerging Technologies, Virtual Environment, Display Devices, Design Strategies, Human Computer Interaction, User Experience Design, Information Privacy, Conceptual Design, Diversity Equity and Inclusion Initiatives, Innovation, Personally Identifiable Information, Safety and Security, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    413 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Application of AI, InsurTech, and Real Estate Technology

    Skills you'll gain: FinTech, Emerging Technologies, Market Analysis, Fraud detection, Real Estate, Real Time Data, Insurance, Property and Real Estate, Artificial Intelligence, Market Trend, Machine Learning, Commercial Real Estate, Financial Sales, Case Studies, Customer experience improvement, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    586 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Copyright Law

    Skills you'll gain: Intellectual Property, Case Law, Case Studies, Law, Regulation, and Compliance, Creativity, Commercial Laws

    4.8
    Rating, 4.8 out of 5 stars
    ·
    390 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Design a Client Welcome Kit using Canva: Coursera
  • Excel Modeling for Professionals: Best Practices & Pitfalls: Erasmus University Rotterdam
  • Public Speaking with Canva: Coursera
  • Building Smarter: BIM in Practice: L&T EduTech
  • A Guide to Healthcare Innovation: Principles and Practice : Imperial College London
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • Create a Mockup in Figma: Coursera
  • Speaking to inform: Discussing complex ideas with clear explanations and dynamic slides: University of Washington
  • Legal Contracts and Agreements for Entrepreneurs: University of Maryland, College Park
  • Intro to AR/VR/MR/XR: Technologies, Applications & Issues: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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