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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Corporate Strategy, Competitive Analysis, Decision Making, Market Analysis, Global Marketing, Growth Strategies, Market Opportunities, Value Propositions, Market Dynamics

    ★ 4.5 (1.5K) · Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Financial Systems, Staff Management, People Management, Cultural Diversity, Cultural Responsiveness, Tax, Team Management, Purchasing, Cultural Sensitivity, Commercial Laws, Ethical Standards And Conduct, Logistics Management, General Finance, Supply Chain Management, Risk Management, Risk Mitigation, Corporate Sustainability

    ★ 4.7 (547) · Beginner · Specialization · 3 - 6 Months

  • C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, User Interface and User Experience (UI/UX) Design, User Experience, Wireframing, User Interface (UI), User Research, UI/UX Research, Web Design and Development, User Centered Design, Design Strategies, Persona Development, Design Research, Mockups, Usability Testing, Software Development Methodologies, Target Audience

    ★ 4.8 (1.3K) · Intermediate · Course · 1 - 3 Months

  • M

    Macquarie University

    Excel Power Tools for Data Analysis

    Skills you'll gain: Power BI, Microsoft Excel, Dashboard Creation, Data Storytelling, Spreadsheet Software, Data Wrangling, Data Sharing

    ★ 4.9 (1.3K) · Intermediate · Course · 1 - 3 Months

  • E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    ★ 4.7 (1.5K) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Financial Sensitivities with Data Tables

    Skills you'll gain: Financial Modeling, Risk Modeling, Risk Management, Spreadsheet Software, Data Analysis, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Strategic & Deal Planning

    Skills you'll gain: B2B Sales, Strategic Partnership, Sales Strategy, Business Planning, Sales Territory Management, Sales Management, Account Strategy, Business Development, New Business Development, Sales Pipelines, Proposal Development, Go To Market Strategy, Cost Benefit Analysis, Price Negotiation, Strategic Decision-Making, Decision Making, Value Propositions, Prioritization

    Intermediate · Course · 1 - 3 Months

  • C

    Creo Incubator

    Women in Leadership:Intensive Learning for Emerging Leaders

    Skills you'll gain: Executive Presence, Team Building, Stakeholder Engagement, Strategic Partnership, Stakeholder Communications, Negotiation, Relationship Management, Team Collaboration, Intercultural Competence, Leadership, Team Leadership, Empowerment, Business Leadership, Team Motivation, Internal Communications, Communication, Interpersonal Communications, Professional Networking, Team Performance Management, Business Communication

    Beginner · Specialization · 3 - 6 Months

  • I

    Imperial College London

    Introduction to Statistics & Data Analysis in Public Health

    Skills you'll gain: Analytical Skills, Science and Research, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Statistical Analysis, R (Software), Data Analysis, Statistical Software, Statistical Programming, Probability & Statistics, Statistical Methods, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution, Data Import/Export

    ★ 4.7 (1.6K) · Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    AI for Content Creation

    Skills you'll gain: Prompt Engineering, Presentations, AI powered creativity, Marketing Automation, Generative AI, Content Creation, Generative AI Agents, Marketing Design, Brand Management, Brand Strategy, Multimedia, Strategic Marketing, Data Visualization, Brand Awareness, Visual Design, Interactive Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Video Editing, Persona Development, Responsible AI

    ★ 4.6 (24) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management

    ★ 4.6 (725) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Career Development for AI-Powered Decision Intelligence

    Skills you'll gain: Decision Intelligence, Decision Making, Strategic Decision-Making, Data-Driven Decision-Making, Analytical Skills, Portfolio Management, Interviewing Skills, Data Analysis, Predictive Modeling, Data Presentation, Business Writing, Goal Setting, Artificial Intelligence, Business Communication, Strategic Communication, Stakeholder Communications, Machine Learning, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Strategy Formulation: Copenhagen Business School
  • International Business: University of Colorado Boulder
  • Web Design: Strategy and Information Architecture: California Institute of the Arts
  • Excel Power Tools for Data Analysis: Macquarie University
  • The fundamentals of hotel distribution: ESSEC Business School
  • Analyze Financial Sensitivities with Data Tables: Coursera
  • Strategic & Deal Planning: Coursera
  • Women in Leadership:Intensive Learning for Emerging Leaders: Creo Incubator
  • Introduction to Statistics & Data Analysis in Public Health: Imperial College London
  • AI for Content Creation: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
Brand Management (7)

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