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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    337 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Data & Finance for the future

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Analytics, Regression Analysis, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Balance Sheet, Cash Flows, Income Statement, Working Capital, Statistical Methods, International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    488 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Reproducible Research

    Skills you'll gain: Rmarkdown, Knitr, Data Sharing, Quantitative Research, Statistical Reporting, Data Analysis, Statistical Analysis, Data Validation, R Programming, Verification And Validation, Technical Communication, Software Documentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Programa en Desarrollo de nuevas empresas

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, User Feedback, Entrepreneurship, Team Building, New Product Development, Leadership Development, New Business Development, Business Marketing, Performance Metric, Revenue Forecasting, Product Development, Profit and Loss (P&L) Management, Cash Flows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Corporate Strategy

    Skills you'll gain: Corporate Strategy, Stakeholder Analysis, Corporate Sustainability, Organizational Structure, Organizational Strategy, Governance, Business Strategy, Stakeholder Management, Global Marketing, Mergers & Acquisitions, Business Analysis, Business Ethics, Competitive Analysis, Strategic Decision-Making, Cost Benefit Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Project Planning, Business Development, Agile Product Development, Test Planning, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    571 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data-Driven Decision Making (DDDM)

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Presentation, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    480 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Databases for Data Scientists

    Skills you'll gain: Database Design, Database Management Systems, SQL, NoSQL, Data Warehousing, Relational Databases, Database Architecture and Administration, Database Administration, Databases, Data Modeling, Database Theory, Database Management, Query Languages, Big Data, Data Architecture, Database Application, Data Access, Data Science, Data Manipulation, Data Processing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Performance marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    724 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    The State University of New York

    How To Create a Website in a Weekend! (Project-Centered Course)

    Skills you'll gain: Web Design, Web Design and Development, WordPress, Web Language, HTML and CSS, Browser Compatibility, Web Content, Web Development, Web Analytics and SEO, Cross Platform Development, Content Management, Web Applications

    3.3
    Rating, 3.3 out of 5 stars
    ·
    584 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Probability and Statistics: To p or not to p?

    Skills you'll gain: Descriptive Statistics, Statistics, Probability & Statistics, Statistical Hypothesis Testing, Data Visualization, Data-Driven Decision-Making, Statistical Modeling, Data Analysis, Probability, Probability Distribution, Sampling (Statistics), Risk Modeling, Statistical Inference, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Meeting Investors' Goals

    Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
  • Data & Finance for the future: Fundação Instituto de Administração
  • Reproducible Research: Johns Hopkins University
  • Programa en Desarrollo de nuevas empresas: Universidad de los Andes
  • Corporate Strategy: University of Illinois Urbana-Champaign
  • Product Management Certification: SkillUp
  • Data-Driven Decision Making (DDDM): University at Buffalo
  • Databases for Data Scientists: University of Colorado Boulder
  • Create a Google Ads Search Campaign: Coursera
  • How To Create a Website in a Weekend! (Project-Centered Course): The State University of New York

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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